> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-deal-report.md). # Performance by Deal Report The *Performance by Deal* report shows you a wide range of tracking data relating to deals you offer. #### Manage the report 1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Reports → More Reports**. 2. Under *More Reports*, select **Performance** as the filter next to the search bar. 3. Select **Performance by Deal**. 4. Below *Performance by Deal*, you can filter for the data you want to view. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have the filters in place that you want. * View the *Filter reference* table below for more information. * You can use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b44564db773ea1c7a886bb9901170326c10084b4%2Faa27f7c03133c6ad09d0f3a4ca381ae1b87f12b667300388bfcc470be0f09e0a.svg?alt=media) **pin**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-35facc2c11e2e3f782a63ef7241eaa9c40914543%2Fb679d566990407e260094f9b63d01f6cf597a94795debd99e3fb1fb359989cea.svg?alt=media) [schedule](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report.md), ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-25dab3f362bb9c9d77a8b97441a2c215105483bf%2F31ea10a1b0183a610131ba72f72750ca83187188e67236f703e51fb010ad24d6.svg?alt=media) **download** (in PDF, Excel, or CSV format), or [export the report](https://integrations.impact.com/brand-api-reference/reference/report-export/report-export) ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9a49ee9cc17599e14412d092465d1bc5240a6af6%2Fb2a3061723b00736e4828981ae4709e0cc4026c20060b07e3f4f3d30896414e7.svg?alt=media) (via API). #### Access the report data You can view the report data as a trend graph or table and compare certain metrics. {% tabs %} {% tab title="Trend graph" %} The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range. 1. Select the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric. 2. Alternate between the line, bar, and treemap views by selecting the view icon.
{% endtab %} {% tab title="Data table" %} Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. * Refer to the *Report data column reference* below for more information on the columns found in the data table. * Add or remove columns from the report table using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FxFDYIXnntoj76xzm1CXr%2FColumns.svg?alt=media\&token=001578cd-38da-4ecc-98e9-f8f461e61ff2) **\[Columns]** icon at the top-right of the report.
{% endtab %} {% endtabs %}
Filter reference | Filter | Description | | ----------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Date Range |

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] \[Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

| | Network | Filter by data source. | | Partner | Select for which partners you want to view performance data. | | Deal Scope | Select how broadly this deal applies to your store. | | Deal Status | Filter by deals that are **Active**, **Expired**, or **Pending**. | | Group | Filter data by [partner groups](/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md). | | Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. | | Show |

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search] vNext \[Search].


|
Report data column reference | Column | Description | | ------------- | -------------------------------------------------------------------------------------------------------------------------------------- | | Deal | The name of the offer you are making available to your partners' audience. | | Deal Scope | The extent to which the deal applies to your store. | | Deal Discount | The discount percentage allocated to that deal. | | Network | The source of the performance data (if specified). | | Partners | The number of partners involved in the performance data for this deal. | | Impressions | The number of audience members that viewed content for this deal. | | Clicks | The total number of link clicks from your partners' audience for this deal. | | Actions | The total number of conversions (sales, app installs, etc.) tracked. This number excludes any reversed conversions for this deal. | | Revenue | The total revenue of all driven actions for this deal. | | Action Cost | The amount of compensation paid to partners for driving the traffic that resulted in conversions for this deal. | | Click Cost | The aggregated value of the amount due to partners for driving clicks. | | Calls | The number of tracked phone calls for this deal. | | Client Cost | The amount charged by an agency. | | Other Cost | Additional costs associated with performance bonuses, make-good payments, and placement fees. | | Total Cost | The total amount paid out for this deal over the selected period, i.e., the sum of your *Action Cost*, *Click Cost*, and *Other Cost*. | | CPC | The Cost Per Click. The total cost divided by the total number of clicks. |
--- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-deal-report.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.