Performance by Deal Report

The Performance by Deal report shows you a wide range of tracking data relating to deals you offer.

Manage the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.

2. Under More Reports, select Performance as the filter next to the search bar.

3. Select Performance by Deal.

4. Below Performance by Deal, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.

   • View the Filter reference table below for more information.

   • You can use the icons at the top-right of the page to pin, schedule, download (in PDF, Excel, or CSV format), or export the report (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between the line, bar, and treemap views by selecting the view icon.

   

Data table

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}. If you want to pull more than 366 days of data, you will need to create multiple reports.
Network	Filter by data source.
Partner	Select for which partners you want to view performance data.
Deal Scope	Select how broadly this deal applies to your store.
Deal Status	Filter by deals that are Active, Expired, or Pending.
Group	Filter data by partner groups.
Currency	Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.
Show	Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Report data column reference

Column	Description
Deal	The name of the offer you are making available to your partners' audience.
Deal Scope	The extent to which the deal applies to your store.
Deal Discount	The discount percentage allocated to that deal.
Network	The source of the performance data (if specified).
Partners	The number of partners involved in the performance data for this deal.
Impressions	The number of audience members that viewed content for this deal.
Clicks	The total number of link clicks from your partners' audience for this deal.
Actions	The total number of conversions (sales, app installs, etc.) tracked. This number excludes any reversed conversions for this deal.
Revenue	The total revenue of all driven actions for this deal.
Action Cost	The amount of compensation paid to partners for driving the traffic that resulted in conversions for this deal.
Click Cost	The aggregated value of the amount due to partners for driving clicks.
Calls	The number of tracked phone calls for this deal.
Client Cost	The amount charged by an agency.
Other Cost	Additional costs associated with performance bonuses, make-good payments, and placement fees.
Total Cost	The total amount paid out for this deal over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.
CPC	The Cost Per Click. The total cost divided by the total number of clicks.