Step 5: Pay Your Creators

Creator campaigns offer a flexible payment solution and include any combination of the following payment methods that you've picked during the campaign setup:

• Flat-fee payments: To manage your flat-fee payments and instantly pay creators, refer to Manage Creator Campaign Payments.

• Performance-based payments: Performance-based payments are set up in your template terms. You can modify your payout rates in your template terms.

• Product gifting: Send gifts to creators to promote your product. Refer to Manage Creator Campaign Gifting Orders for more information.

Best practices when paying your creators

Keep your creators happy and engaged by offering a mix of the compensation models listed below:

• Commission: competitive commissions (15-20%) encourage creators to promote products more often, increasing their earning potential.

• Flat fees: compensate creators for posts using a hybrid of flat fees and commission to ensure that your creators are rewarded for content creation, while lowering your upfront costs.

• Performance bonuses: these should be awarded to creators for hitting certain revenue, conversion, or traffic goals to encourage more frequent promotions.

• Dynamic commissions: using dynamic commissions to increase payouts on things like certain products, promo codes, or price categories can increase AOV and conversion rate.

• Product gifting: regular gifting of products to creators, especially top-performers, allows them to showcase your products in a more genuine way and will strengthen your relationship.