When you join a brand's program, you can begin serving assets they make available to you. Below are all of the different types of assets you might encounter, grouped together by where the asset is served or how it works. You can use the Assets filter bar on the Assets page to search for a specific type of asset.
Online assets
Offline assets
Tracking values
Online assets are served on your digital media property. Some examples of these assets are images or email assets. You can also request online assets from your partnered brand.
Online Asset Type | Description |
Image | This is a traditional banner-style asset, typically placed next to static web page content (like a news article or blog post). |
An asset placed within marketing emails. These can come with custom HTML code and unique images. | |
Sponsored Text | Text assets, similar to sponsored assets you can find on search engine results pages. |
Text Link | A hyperlinked text asset that sends traffic to a landing page. |
Coupon | A specific asset type for Coupon and Deal partners who utilize the promotional ad data feed. If you are subscribed to the promotional asset data feed, you will automatically receive these asset. |
Article | A generic asset created from a unique HTML file that your partnered brand uploads. |
Video | A video that your partnered brand uploaded to impact.com, which you can place as an asset on a website. This video cannot be placed on social media networks (e.g., Facebook or YouTube). |
Flexi Ad | A highly customizable asset that can produce widgets, can be set to display full-screen, and more. |
Offline assets are served on traditional media. Certain tracking values (found in the next section), like unique phone numbers and promo codes, can be used for offline tracking.
Offline Asset Types | Description |
Physical assets, like print publications (newspapers, pamphlets, etc.) or direct mail. | |
TV | Performance-based television spots, which are commonly used by TV stations and networks. |
Radio | Pre-recorded or live-read radio spots. |
Directory Ad | Also known as call ads. These assets are used in printed phone and specialty directories (similar to Yellow Pages). |
Tracking values are unique to each partner—no other partners in impact.com will share a tracking value with you—so your brand knows when you drive an action.
Tracking Value | Description |
Unique Domain | A unique website URL that only you have access to. |
Unique Phone Number | A unique phone number that only you have access to. This tracking value is used for offline tracking. |
Promo Code | A unique promotional code that customers can use at checkout. you will not share this promo code with other partners. This can be used in online and offline media. |
Data Post | When you host a lead production form on your website to collect potential customer information, then post, or send, the lead to your partnered brand. |
Online Tracking Link | A generic online tracking link, similar to the Text Link asset. |