# Card-Linked Offers (CLO) Explained for Partners

Card-Linked Offers (CLO) are a type of promotion in which a brand offers some incentive for a consumer to buy their product or service using a linked credit or debit card.

#### How are you involved with CLO as a partner?

* When you implement CLO with a brand, the brand will pay you for any card-linked sales you drove. You then pay the consumer the cash reward or rewards points promised in the original offer.
* Implementing Card-linked Offers (CLO) as a partner allows you to import transaction data for one or more brands. You can utilize the same setup for any number of brands you currently partner with.

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Check out the [Implementation Guide](https://integrations.impact.com/impact-publisher/docs/clo-integration) for specific instructions on how to get started with CLO as a partner.
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#### Benefits of implementing CLO with impact.com

* Brands are more likely to be open to experimenting with CLO when they partner with you through our platform impact.com.
* Data and reporting transfer are easy with CLO.
  * Save time by not having to manually send performance reports and invoices to brands. impact.com handles all the reporting, invoicing, and payment processing for them.