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Approve or Decline Product Boost Funding Requests

Published on: Wed, 20 Aug, 2025 at 3:31 AM | Updated on: Thu, 18 Sep, 2025 at 12:59 AM

After you sign up for a Retail Media program and connect with retailers, you can manage any funding requests you receive for Product Boost campaigns. You can also track the performance of the campaigns you approve and fund, and use those insights to make smart decisions in the future.

Review your funding requests

You can view the funding requests you receive by navigating to the Campaign Manager screen in-platform.

From the left navigation bar, select [Engage] → Retail Media → Campaigns.
At the top of your screen, select the Requests tab.
Hover over a request you want to view and select [More] → Review.
- Before deciding to approve or decline a request, pay attention to the Budget requested and the Duration of the campaign. Once you approve a request, you are bound to fund the campaign.
- See the Table reference below for more details on each column.
After reviewing a funding request:
- Select Approve → OK to allow the campaign and confirm that you will fulfill the funding obligation.
- Select Decline → OK to turn down the funding request.

Monitor your approved campaigns

You can track the performance of campaigns you’ve approved and funded.

From the left navigation bar, select [Engage] → Retail Media → Campaigns.
At the top of your screen, make sure the Approved tab is selected.
- See the Table reference below for more details on each column.
Hover over a campaign and select [More] to see the following options:
- Review — View details of the campaign you approved, like the budget and the campaign’s duration.
- View Performance — Track the performance of the campaigns you’re funding.

Table reference

Column	Description
Campaign	The name given to the Product Boost campaign by the retailer.
Retailer	The name of the retailer who sent you the campaign funding request.
Budget	The budget value you approved for the campaign.
Status	The current status of the campaign. Awaiting Approval — The campaign terms will go live once you approve the funding request. Active — You approved the funding request, so the campaign terms are live for the retailer's partners, and you are obligated to fulfill the agreed funding. Declined — You declined the funding request, so the campaign terms are inactive. Expired — The campaign duration set by the retailer has ended, so the campaign terms are inactive.
Duration	The date range during which the campaign is set to run.

Review your funding requests

Monitor your approved campaigns

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