# Join a Retail Media Program as a Vendor

As a vendor, you must be invited by a retailer to participate in a Retail Media program. This program allows you to:

* Connect with retailers and gain more exposure for your products, more partner endorsements, and more sales through their platform
* Manage [Product Boost campaigns](https://help.impact.com/brand/what-would-you-like-to-learn-about/beta-product-boost/product-boost-explained) with retailers
* View reporting on Product Boost campaign performance
* Automate invoicing and payment for vendor-funded campaign activity

The following article explains the sign-up process once a retailer invites you and how to connect with the retailer.

#### Sign up as a vendor

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### **Step 1: Receive an email**

1. Receive an invite email from a retailer brand.
2. Select **Accept Invitation**.

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### **Step 2: Log in to your impact.com account**

* New to impact.com? You’ll have to **Sign Up** with your email.
* Already have an impact.com account? Select **Sign In**.

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### **Step 3: Complete your personal and company information**

1. Complete your personal information, then select **Continue**.
   1. If the system finds a matching Retail Media program, we recommend selecting it from the drop-down menu rather than creating a new account.
2. Complete your company information, then select **Continue**.
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### **Step 4: Complete the checklist**

1. On the *Retail Media Program* sign-up checklist, select **Get Started**.
2. On the *Create Your Program* modal, enter your **Program Name**, then select **Next**.

   * We recommend selecting this Retail Media program for all connection invites you receive from retailers, so enter a neutral program name, e.g., *StarkTech Electronics Retail Media Program* (Not *StarkTech X WayneMart Product Boost Collab*. A neutral program ensures you can use this program for all your connection invites.
   * Your program should now be active.

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#### Next steps

After you’ve successfully signed in to your Retail Media program, you’ll see a clean dashboard with the [*Retailers listing*](https://app.impact.com/secure/advertiser/vendor/manage-vendor-program-retailers-flow.ihtml) screen. All retailers will have the status *Not Connected* except for the one with which you’ve signed in. Refer to [Approve or Reject Product Boost Funding Requests](https://help.impact.com/brand/what-would-you-like-to-learn-about/beta-product-boost/beta-product-boost-for-vendors/approve-or-decline-product-boost-funding-requests) to start working on Product Boost campaigns.