Product Boost Best Practices

Product Boost campaigns allow you to shine a spotlight on specific products and offer higher commissions to partners for promoting them. When done strategically, these campaigns can increase sales activity on your site, strengthen your relationship with partners, and — if you're a retailer — drive more revenue for your vendors.

This help article covers our best recommendations for running Product Boost campaigns so you can get maximum value out of your efforts.

Choose the right type of campaign

Before you create a Product Boost campaign, make sure it’s the right approach to achieve your goals. Compare the unique capabilities of a Performance campaign vs. a Product Boost campaign:

Performance vs. Product Boost campaigns

	Performance	Product Boost
Promotional focus	You want to promote your brand through placements on partner websites or social channels.	You want partners to drive traffic or sales for specific product SKUs.
Payout funding	You are responsible for providing the campaign budget for partner payouts.	If you run vendor-funded campaigns, vendors are responsible for providing the campaign budget for partner payouts.
Tracking link lifespan	Partners use campaign-specific tracking links, which expire when the campaign ends and must be swapped out.	Partners can use any program tracking link — links stay valid even when the campaign ends and boosted payouts stop.
Partner submissions	Partners submit drafts or deliverables for approval before posting content.	No submissions are required from partners before posting.
Supported payout models	CPC, CPA, hybrid, flat fee	CPA (CPC coming soon!)
Content rights	You can request usage rights for content partners generate for the campaign.	You don’t have usage rights over content partners generate.
Partner enrollment	Partners enroll through a campaign invite or by discovering and applying to the campaign.	The partners you select are automatically enrolled in the campaign once it goes live.

Set up your campaign for success

When creating a Product Boost campaign, keep the following in mind:

• Give a descriptive campaign name — We recommend using a clear naming convention to help partners quickly understand the focus of the campaign. E.g., Anvil ForgeMasters at Acme SuperCenter - Product Boost.
• Pick a range of partners — Add diversity to your campaign by including partners from different touchpoints across the customer buying journey. E.g., Social influencers, publisher review sites, cashback & loyalty partners, and customer referrals.
• List products individually — Don’t just name the category of products eligible for boosted commissions. Instead, list specific SKUs so partners can deliver targeted promotions with minimal friction. E.g., Item SKU contains ANV123 [Add Another] Item SKU contains PARA123 etc., instead of Item category is Equipment.
• Set an ample duration — We recommend running your campaign for 1-2 months. This gives partners time to plan, create, and update content, while ensuring products get enough exposure during the boosted commission period.

Encourage engagement with incentives

For best results, offer partners meaningful rewards:

• Make boosted commissions count — We recommend a minimum 20% CPA increase. If the boosted payout isn’t meaningful to partners, they may not have enough incentive to shift their focus and promote the specified products.
• Loop partners in on active deals — Share information on ongoing deals, offers, or sales. This gives partners more to work with and lets them align promotions with products that are likely to convert.
• Double the ways for partners to win* — Reward purchases and clicks to keep top-of-funnel partners motivated, even when they are less likely to convert customers fully. Offering both CPC and CPA rewards incentivizes awareness as well as sales.

CPC Product Boosts are coming soon!

Keep the communication flowing

Although added partners are notified when your Product Boost campaign goes live, that doesn’t guarantee their understanding or engagement.

• Send email reminders — We recommend preparing 2 email follow-ups with your partners — one the day after campaign launch, and another one week later. Include key campaign details like the payout rate increase, boosted product SKUs, start and end dates, and any sales or promotions running concurrently.
• Nurture campaign awareness — If you added partners to multiple Product Boost campaigns, it may be worth sending out a weekly digest email to summarize active campaigns. This helps maintain awareness and continued participation.

Ready to get started? See Create a Product Boost Campaign — or learn more about Product Boost.