# Choose Between Scheduled Terms, Product Boost, & Performance Campaigns

Feeling unsure which payout-adjustment option to use? Learn how *Scheduled Terms*, *Product Boost*, and *Performance Campaigns* differ so you can choose the option that best fits your goals.

{% hint style="info" %}
**TL;DR:** Product Boost focuses on increasing visibility and sales for specific products. Scheduled Terms focus on increasing payouts for a set period. Performance Campaigns focus on collaborating with select partners on deliverables or product placements.
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#### Comparing your options

[Product Boost](https://help.impact.com/brand/what-would-you-like-to-learn-about/beta-product-boost/product-boost-explained) lets you set up automated campaigns that incentivize partners to promote specific products, while [Scheduled Terms](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/set-limited-time-payouts-with-scheduled-terms) lets you adjust a template term payouts for a set promotional period. [Performance Campaigns](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/performance-campaign-manager-explained), on the other hand, let you collaborate with partners on deliverables or placements.

{% tabs %}
{% tab title="Purpose" %}

* **Product Boost Campaigns**: Used to drive traffic to specific product SKUs. Ideal if you want to increase exposure and sales of certain products by boosting partner payouts.
* **Performance Campaigns**: Used to secure placement opportunities with partners. Ideal if you want to contract partners for deliverables like media property posts. You can also boost partner payouts, but they only apply to clicks from these paid placements.
* **Scheduled Terms**: Used to adjust partner payouts temporarily. Ideal for boosting partner payouts during a specified promotional period, without being limited by a budget.
  {% endtab %}

{% tab title="Payout customization" %}

* **Product Boost Campaigns**: Lets you customize payouts at product level.
* **Performance Campaigns**: Lets you customize payouts at campaign level.
* **Scheduled Terms**: Lets you customize payouts at template term level.
  {% endtab %}

{% tab title="Partner selection" %}

* **Product Boost Campaigns**: Lets you auto-enroll partners from those joined to your program, with the option to restrict to specific partners.
* **Performance Campaigns**: Lets you specify eligible partners from the marketplace or those joined to your program.
* **Scheduled Terms**: Applies the adjusted payout to all partners on the selected template term for the specified period.
  {% endtab %}

{% tab title="Compensation type" %}

* **Product Boost Campaigns**: Supports a CPA (cost per action) compensation model.
* **Performance Campaigns**: Supports flat fee, CPA (cost per action), or hybrid compensation models, with the option to increase CPA to incentivize placements.
* **Scheduled Terms**: Supports flat fee and CPA (cost per action) compensation models, but is incompatible with CPC payouts.
  {% endtab %}

{% tab title="Template term impact" %}

* **Product Boost Campaigns**: Works alongside a partner’s existing template term and replaces the payout rules for specified products only.
* **Performance Campaigns**: Works parallel to any pre-existing template terms.
* **Scheduled Terms**: Replaces the selected template term’s payout rules for a given duration.
  {% endtab %}

{% tab title="Link maintenance" %}

* **Product Boost Campaigns**: Partners promote standard program links, so there’s no need to swap to fallback/backup links once the campaign ends.
* **Performance Campaigns**: Partners use campaign/task-specific links.
* **Scheduled Terms**: Partners promote standard program links, so there’s no need to swap to fallback/backup links once the campaign ends.
  {% endtab %}

{% tab title="Budget & duration" %}

* **Product Boost Campaigns**: Lets you set budget caps and auto-expiry preferences.
* **Performance Campaigns**: Lets you end the campaign whenever you want to.
* **Scheduled Terms**: Has no budget limits and ends when the scheduled period ends, automatically falling back to the template term's payout rules.
  {% endtab %}
  {% endtabs %}

#### Which tool you should use

* **Use Product Boost Campaigns** when you want to temporarily increase partner payouts for promoting certain products to increase visibility and sales for those products.
* **Use Performance Campaigns** when you need partners to complete specific marketing activities or deliverables, like product placements on their promotional channels.
* **Use Scheduled Terms** when you want to raise payout rates for all partners on a specific template term during a promotional period (e.g., Black Friday).


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