Enable SAML Single Sign-On

Account administrators can enable SAML single sign-on (SSO)arrow-up-right for account users to access your brand's impact.com account through a supported identity provider (IDP), or via a unique sign-in link. Choose a method you prefer.

SAML SSO uses a connection for impact.com with your identity provider. impact.com currently supports the following providers:

  • AD FS

  • Okta

  • OneLogin

  • Microsoft Entra ID

Enable SAML SSO

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Step 1: Upload IDP metadata file

Before starting, make sure you have your IDP metadata file in .XML format handy — this file needs to be uploaded to impact.com.

  1. From the top navigation bar, select [User profile] → Settings.

  2. In the left column, under General, select Account User Authentication.

  3. Next to the Authentication type line item, select [Check box] SAML and use the [Drop-down menu] to select your identity provider.

  4. Use the file picker to find and upload your .XML metadata file.

  5. At the bottom of the screen, select Save.

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Step 2: Enable SAML SSO for account users

The following instructions need to be completed for each individual user that will use SAML SSO:

  1. From the top navigation bar, select [User profile] → Settings.

  2. In the left column, go to General and select Account Users.

  3. Hover your cursor over a user and select [More] → Edit Access Rights

  4. In the User Signup Method section, select SAML.

  5. At the bottom of the slide-out, select Save.

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Step 3: Configure user sign in via SAML SSO

There are 2 ways for users to access impact.com with SAML SSO:

  • Through your identity provider (IDP) — Configure a connection/connector in your IDP and use it to sign users in.

  • Through your brand’s unique login link — For users who do not sign in via the IDP connection.

Option A: Identity provider sign-in

  • OneLogin — In OneLogin, find the Impact Partnership Cloud connection in the OneLogin App Catalog and follow the on-screen instructions to enable and configure the app.

  • ADFS, Okta, & Microsoft Entra ID — Create a new custom connection with these exact values:

    Field
    Value to input

    Single Sign On URL / Reply URL / ACS URL

    https://app.impact.com/saml/SSO

    Recipient URL

    https://app.impact.com/saml/SSO

    Destination URL

    https://app.impact.com/saml/SSO

    Audience Restriction

    https://app.impact.com

    Name ID Format

    EmailAddress

    Response

    Signed

    Assertion Signature

    Signed

    Signature Algorithm

    RSA_SHA1

    Digest Signature

    SHA1

    Assertion Encryption

    Unencrypted

    SAML Single Logout

    Disabled

    AuthnContextClassRef

    PasswordProtectedTransport

  • Microsoft Entra ID — Create a new custom connection with these exact values:

    Field
    Value to input

    Reply URL (Assertion Consumer Service URL)

    https://app.impact.com/saml/SSO

    Reply URL (implicitly)

    https://app.impact.com/saml/SSO

    Identifier (Entity ID)

    https://app.impact.com

    Name identifier format (Advanced Settings → “Name identifier format”)

    EmailAddress

    Response Signing Option (Sign SAML response)

    Signed

    Sign SAML Assertion (option)

    Signed

    Signing Algorithm

    RSA_SHA1

    Digest Algorithm

    SHA1

    Encryption Certificate (optional)

    Unencrypted

    Single Logout URL

    Disabled

    Default AuthnContextClassRef (not exposed directly)

    PasswordProtectedTransport

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Option B: Branded link sign-in

If a user is not signing in via your IDP, they can use a unique branded login link to access your impact.com account. To get this login link:

  1. From the top navigation bar, select [User profile] → Settings.

  2. In the left column, under Branding, select Advertiser Login Branding.

    • Your branded link will look similar to this: https://app.impact.com/abe/Stark-Industries12345678912345/login.user?preview=t

  3. From the Login Link field, copy & save the Login Link to distribute to your impact.com account members.

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