Performance by Country Report for Partners

The Performance by Country report shows you a breakdown of country-specific data.

Manage the report

1. From the top navigation bar, select Reports → More Reports.

2. From the Category filter next to the search bar, select Performance.

3. Select Performance by Country.

   • You can also pin the report to the top navigation bar by hovering over the row and selecting Pin.

   
4. Below the report title, filter for the data you want to view. Select [Search] when you have your filters in place.

   • View the Filter reference table below for more information.

   • You can use the icons at the top-right of the page to [Schedule], [Download] in PDF, Excel, or CSV format, or [Export] the report via API.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between the line, bar, and treemap views by selecting the view icon.

   

Data table

Comparison graph

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}. If you want to pull more than 366 days of data, you will need to create multiple reports.
Campaign (also known as program)	Select the specific program(s) for which you want to see country-specific data.
Geo Country	Select the country (listed in ISO 3166) for which you want to see data.
Geo Region	Select the specific region (listed in numerals, US state shorthand codes, or listed by their actual names) for which you want to view data.
Display Region	Select whether or not you want to display the region in the data table.
Show	Add data from a selection of data points. These data points will get added to the table after you select [Search]. Data points City: This metric specifies the country’s city. Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics. Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks). Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics. Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions. Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions. Reversals: This metric shows the number of reversals per program in the chosen period. CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Report data column reference

Column	Description
Country	See the specific country.
Region	See the specific region.
Program Counts	See the number of programs (formerly known as campaigns) per region. If you select the number in the Program Counts column, a drill-down of each Program will be displayed, including the total: • Clicks • Actions • Action Earnings
Impressions	The number of audience members from a specific country/region that viewed content.
Clicks	The total number of link clicks that took the partners' audience from a country/region to your landing page for the campaign.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular country/region. This number excludes any reversed conversions.
Sale Amount	This is the total amount of sales you have generated for your partnered brand from link clicks in a specific country/region.
Action Earnings	The amount of compensation you receive for driving the traffic that resulted in conversions for a country/region.
Click Cost	The aggregated value of the amount due to you for driving clicks.
Total Earnings	See total compensation a country/region earned for your selected country(s) during the chosen months. This is the total compensation you received from the brand. (e.g., Action Earnings + Click Cost earnings + performance bonus).
Earnings Per Action	The Earnings Per Action (EPA) metric shows you your earnings per conversion (sales, app installs, etc.), per program, for a specific period and country/region.
Earnings Per Click	View the earnings per link click (EPC) associated with a particular country/region. This amount is calculated by dividing the total action earnings by the total number of clicks.
Conversion Rate	Calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.
AOV	The average order value (AOV) associated with a program. AOV=Sale Amount divided by Actions.