Performance by Ad Report for Partners

The Performance by Ad report shows you a wide range of tracking data broken down by specific ads, e.g., online tracking links, banners, coupons, promo codes, etc.

Manage the report

1. From the top navigation bar, select Reports → More Reports.

2. From the Category filter next to the search bar, select Performance.

3. Select Performance by Ad.

   • You can also pin the report to the top navigation bar by hovering over the row and selecting Pin.

4. Below the report title, filter for the data you want to view. Select [Search] when you have your filters in place.

   • View the Filter reference table below for more information.

   • You can use the icons at the top-right of the page to [Schedule], [Download] in PDF, Excel, or CSV format, or [Export] the report via API.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

Trend graph

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between the line, bar, and treemap views by selecting the view icon.

   

Data table

Comparison graph

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}. If you want to pull more than 366 days of data, you will need to create multiple reports.
Campaign (also known as program)	Select the specific program(s) for which you want to see performance data.
Ad ID	Filter ads according to a unique Ad ID. Find a specific ad’s ID From the top navigation bar, select Content → Assets. Find and select the specific ad. The ID is below the ad’s name.
Ad Type	Filter ads according to the various ad types.
Currency	Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.
Show	Add data from a selection of data points. These data points will get added to the table after you select [Search]. Data points Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics. Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks). Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics. Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions. Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions. Reversals: This metric shows the number of reversals per program in the chosen period. CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Report data column reference

Column	Description
Ad	See the specific ad name.
Ad ID	The unique identifier for the ad.
Ad Type	The category of ad. E.g., Banner, Online Tracking Link, Promo Code
Campaign (also known as Program)	See the specific program(s) for which you want to see ad data.
Impressions	The number of audience members that viewed the ad.
Clicks	The total number of ad link clicks that took your audience to your partnered brand's landing page.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular ad. This number excludes any reversed conversions.
Sale Amount	This is the total amount of sales you have generated for your partnered brand.
Action Earnings	The amount of compensation you receive for driving the traffic that resulted in conversions from the ad.
Click Cost	The aggregated value of the amount due to you for driving clicks.
Total Earnings	See total compensation earned for your selected ad(s) during the chosen months. This is the total compensation you received from the brand for that ad. (e.g., Action Earnings + Click Cost earnings + performance bonus).
Earnings Per Action	This metric shows you your earnings per conversion (sales, app installs, etc.) per ad during the chosen period.
Earnings Per Click	View the earnings per link click (EPC) associated with a particular ad. This amount is calculated by dividing the total action earnings by the total number of clicks.
Conversion Rate	Calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.
AOV	The average order value (AOV) associated with an ad. AOV=Sale Amount divided by Actions.