Step 2: Contracting & Commissions

impact.com offers many ways to fine-tune how you pay partners based on different data points and variables (e.g., SKU, promo code, cart size, or customer status). These dynamic commissions are a great way to incentivize partners further to help you reach your program goals by rewarding specific behavior.

You can use payout groups to offer different payouts. You can also offer performance bonuses to partners that drive the most value to your program and use template terms to set up ideal contracts.

Dynamic commissioning can also be tailored based on your specific business goals. A few examples are below:

Business Goal	Commission Strategy
Increasing revenue	Higher commission on % of sale Higher commission rates for high-margin products
Increasing new customers	Higher commissions for actions from new customers
Increasing app downloads	Increase commissions for partners driving app downloads
Improving ROAS	Create commission structures based on promotional method and level of effort
Decreasing CAC	Increase commissions for actions from repeat customers, higher purchase frequency, and higher AOV
Increasing customer LTV	Recurring commissions for repeat customers or subscriptions
Improving profit margin	Lower rates for low margin products and vice versa
Promoting key SKUs/products	Increase commissions for specific SKUs/products