Campaign Performance by Post

The Campaign Performance by Post report provides detailed tracking data for individual social posts linked to your campaigns. It includes KPIs such as likes and engagements.

Access the report

1. From the left navigation bar, select Reports [Drop-down menu] → More Reports.

2. From the Category filter next to the search bar, select Performance.

3. Select Campaign Performance by Post.

4. Below Campaign Performance by Post, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.

   • You can use the icons at the top-right of the page to [Schedule], or [Download] the report (in PDF, Excel, or CSV format).

   • View the Filter reference below for more information.

Access the data

Customize the report view and choose between viewing the trend graph or data table.

Trend graph

The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.

2. Alternate between then [Trend Graph] and [Bar Graph] views by selecting the view icon.

   

Data table

Filter reference

Filter	Description
Date Range	Filter data by when it was created. You can also compare two periods of time against each other.
Program	Select the program of which you want to view data.
Campaign	Filter by All creator campaigns or No Campaign.
Social Platform	Select for which social media platforms you want to see data: All Facebook Instagram N/A TikTok Twitch YouTube

Show: Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Data points explained

Filter	Description
Handle	The social handle associated with the post.
Campaign Id	The campaign's unique identifier on the impact.com platform.
Creator Id	The creator's unique identifier on the impact.com platform.
Post Id	The post's unique identifier on the impact.com platform.
Comments Delta	The number of comments the post received, across your selected time span.
Likes Delta	The number of likes that the post received, across your selected time span.
Impressions Delta	The number of times that the story or post was featured on unique audience feeds, across your selected time span.
Shares Delta	The number of shares for the post.
Views Delta	The number of views this video received within the social platform.
Reaches Delta	The number of platform users who saw the post at least once, across your selected time span.
Engagements Delta	The number of likes, comments, shares, or link clicks (etc.) that the post received, across your selected time span.

Report data column reference

Column	Description
Campaign	The campaign for which this post was made.
Post URL	The URL at which the post can be found. If you select the post, it will open in a new tab.
Create Date	The date on which the post was created.
Task Content Type	The type of content creation task assigned.
Comments (lifetime)	The number of comments the post received.
Engagements (lifetime)	The number of audience actions taken after seeing posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more.
Impressions (lifetime)	The number of impressions a post made.
Likes (lifetime)	The number of times a post was liked.
Reach (lifetime)	The number of platform users who saw the post at least once.
Shares (lifetime)	The number of time a post was shared.
Views (lifetime)	The number of views this video received within the social platform.