Leapfrogging Summary Report

When using the "Last Click” crediting policy for attributing conversions to partners, it is possible for a partner to “hijack” another partner’s conversion during the last stage of the customer’s conversion path. This is often referred to as one partner leapfrogging another to win credit for a conversion, causing the partner that played a key role in the conversion to lose out on the associated commission.

The Leapfrogging Summary Report allows you to see the final partner interactions in a conversion path within a specified time window. The insights provided by this report can help you make more informed decisions when tuning your program's crediting rules and commission structure. Learn more about Optimize Essentials & Pro.

Access the report

This feature is only available with the Optimize add-on. Click here to get the add-on!

1. From the left navigation bar, select [Optimize] → Payout → Leapfrogging.

2. Adjust the filters to suit your needs and select [Search].

   • See the Filter reference below for more information on the filters available.

3. Add or remove columns from the report table using the [Columns] icon at the top-right of the report.

   • See the Report column reference below for more information on the data displayed in the report.

Filter reference

Filter	Description
Date range	Filter for a specific date range of data. • impact.com recommends you select a minimum of 30 days for significant insights.
Event Type	Select the event types for which you want to view leapfrogging data.
Partner	Select a partner for which you want to view leapfrogging data.
Time between last click (winner) and second to last click (Hours)	Select the window size, in minutes, between the winning last click and the second to last click.
Group	Select a partner group for which you want to view leapfrogging data.

Report column reference

Column	Description
Partner	The name of the partner.
Actions Won	The total number of actions the partner won by leapfrogging others within your chosen date range. • Select the number of Actions Won to drill down to the Leapfrogging Detail Report.
Actions Lost	The total number of actions the partner lost due to being leapfrogged by another partner within your chosen date range. • Select the number of Actions Lost to drill down to the Leapfrogging Detail Report.
Net Leapfrogged Actions	The number of actions won minus actions lost due to leapfrogging. • If this number is positive, it means this partner is leapfrogging other partners more often. • If this number is negative, it means this partner is being leapfrogged by other partners more often.
Payout Won	The total payout the partner generated during your chosen date period by leapfrogging other partners.
Payout Lost	The total payout the partner lost during your chosen date period from being leapfrogged by other partners.
Net Leapfrogged Payout	The amount of payout generated minus the amount of payout lost due to leapfrogging during the chosen time period.