Event Types Explained

Event Types specify which events you want to track within your program, such as an online conversion or lead. Event Types are typically configured by impact.com for you and don't require much — if any — modification after they're set up. This article offers insight into the different event types available and the available tracking methods for the most common event type.

Note: If you're looking for documentation on how to implement a tracking integration, visit the Integrations Portal.

How event types work

• When your impact.com account is created, Event Types are created, each with a unique ID value (known as an EventTypeId or ActionTrackerId).

• Your account's Event Type determines what you want to track (e.g., online sales/CPA, leads, etc.), how conversions will be tracked & reported (e.g., via JavaScript, API, etc.), and how action modifications/reversals are reported.

• Depending on the complexity of your program, Event Types support a range of advanced features to augment your program's tracking capabilities.

Event types overview

There are several different event types available, with Online Conversion as the most common.

Event Type	Description
Online Conversion	Covers all types of online conversion events, such as Online Sale, Online Lead, Online Download, Online Page View, Referrals, App Download/Install, and more. Online Event Types Online lead — Used to track the Customer ID and email of a potential customer converting to a paying customer. Online sale — A conversion event that records the data of a sale. Online download — The customer downloading an asset will result in a conversion. Online page visit — When a defined webpage is loaded, the event can be triggered, and customer data is collected for that conversion event. Partner referral — When existing partners are compensated for referring other partners that successfully sign up or drive conversions. App install — When a customer successfully installs a brand’s defined app and the conversion completion information is sent to impact.com.
Call Tracking	Specific to call-tracking programs that typically involve a conversion that occurs over the phone, such as a sale, lead, or other events.
Data Post Event	An advanced option that enables you to track and compensate for valid data submissions to your system. This can be used to interface with posting partners such as co-registration sites and other Partners that capture data on their properties and subsequently post it to you.
Offline Conversion	An advanced option that covers all types of offline conversion events, such as sales, leads, and others that don't occur either online or over the phone.
CPC Tracking	An advanced feature for click-tracking programs. A program on impact.com can only have one CPC tracker at a time.
Creator Post	When a creator is compensated after completing a scope of work as part of a campaign in which they are participating. Learn more about creator campaigns.
Placement	When a partner is compensated after completing a performance campaign's scope of work. Learn more about performance campaigns.
Gift	Specific to the creator program and involves a creator receiving a gift as a form of compensation. Learn how to configure Shopify gifting.

Warning: In general, don't make any modifications to your event types unless directed to do so, as you could potentially disrupt your program's tracking capabilities.