View Validation Patterns for Conversion Events

The following steps will guide you to view the validation rules we set up for your order IDs and conversion page URLs.

Important: If you would like to modify any of these rules and set any additional rules, please reach out to support.

1. From the left navigation menu, select [Engage] → Reports → More Reports.

2. From the Category filter, select [Unchecked box] Protect, then select Conversion Spoofing Rules.

3. View the conversion spoofing validation rules for each event type:

   Column name	Description
   Event Type Name	The name of the event type.
   State	The event type's status, e.g., Active.
   Type	The type of conversion events, e.g., online sale or lead.
   Order Id Regex	The regular expression used to validate your order ID. Non-matching events are moved to the At Risk tab and will be reversed unless explicitly approved.
   Conversion Page URL Regex	The regular expression used to validate your conversion page URL. Non-matching events are moved to the At Risk tab and will be reversed unless explicitly approved.