Action Risk Listing

This report offers a snapshot of actions that have been attributed by ‘high-risk’ clicks, if you've selected either moderate or relaxed High Risk Traffic Filter settings. The report gives you the opportunity to review high-risk actions before paying out to partners.

• Lead events have a higher risk of being invalid, especially if there is no user validation requirement or payment involved, because this allows them to be faked more easily. A small chance of false positives is always possible with risk detection, so it is advisable to cross-check these actions against their own risk data.

• Sale events are also at higher risk, even though they are harder to fake. The signals might indicate that the user is intentionally obscuring their identity, which could correlate with credit card fraud if a bad actor is using stolen information, or it could indicate a higher likelihood of a bad actor purchasing in order to resell at a higher value to take advantage of payouts.

Access the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.

2. Select Action Risk Listing from the list of reports.

3. Once on the report page, use the filters at the top of the report, then select [Search] .

   • For more information on the filters, see the Filter reference below. Also view the Column reference for information on the report's columns. You can also view the Reason Codes Reference.

   • You can use the icons at the top-right of the page to pin, schedule, or download (in PDF, Excel, or CSV format).

4. Finally, select a specific action to view the path data diagram, which shows the different events in the user journey like clicks, impressions, and sales.

   

Filter reference

Filter	Description
Date Range	Select start and end dates for the report to filter data by when it was created. You can specify up to a maximum of 366 days of data.
Network	Select the network that the data came from.
Include reason code(s)	Filter for the specific reason an action was flagged.
Partner	Search for partners you'd like to add to the report, or select All.
Referral Domain	Search for the domain that referred the action, or leave blank to include all domains.
Action Status	Select the action statuses that you'd like to include in the report.
Event Type	Select a specific event type to view, or select All.
Shared Id	Enter the Shared Id for which you'd like to view actions.

Column reference

Column	Description
Action Id	Unique impact.com ID for the action.
OID	Unique OID (Order ID) for the action.
Action DateTime	The date and time when the action was recorded.
Partner Id	Unique ID for the partner.
Partner Name	The name of partner which drove the action.
Shared Id	Shows the Shared ID for this action.
Ref Domain	The domain the click came from.
Event Type Id	The specific Id of the event type.
Event Type Name	The specific name of the event type.
Action Status	Status of the action: Approved, Pending, N/A, or Reversed.
Revenue	Amount of revenue generated by this action.
Cost	The cost of the action.
Customer Id	The Id of the customer driving the action.
Ref Click Id	The unique identifier of the referral click.
Ref Datetime	The date and time of the referral.
Ref Datacenter	The datacenter that the click came from.
Ref Request Anomaly	The type of anomaly that has been detected.
Ref Proxy	The proxy, if one was identified.

Note: Conversion spoofing data is only available from April 3rd 2025 onward.