Make Payments to Brands
The Payment to Brands feature helps you transfer funds back to a brand or agency. This feature is useful when a brand accidentally overpays or sends you funds in error (e.g., when actions are reversed or modified).
When you initiate a payment to a brand, funds are withdrawn from your available account balance. If you want to use any of your pending funds toward the payment, consider temporarily changing your withdrawal settings. By using a higher minimum withdrawal threshold, you ensure that when the pending funds clear, they won’t be automatically transferred to your bank account before you can complete the brand payment.
Looking for help on how to withdraw your funds from your impact.com account? Review our article on how to get paid.
Attention: You must have an active contract with a brand to send them funds.
Create a transfer
From the top navigation bar, select
[User profile] → Settings. Under Finance, select Payments to Brands.
Select Create Transfer.
Fill out the fields using the payment sections below for guidance.
Payment To
Under the Payment To section, enter the following fields:
Advertiser
Yes
From the 
[Drop-down menu] select the Advertiser to which you want to send funds.
Program
Yes
The program for which you want the payment to apply.
From the [Drop-down menu] select a Program.
Event type
Optional
The event type for which you want the payment to apply.
From the [Drop-down menu] select the Event Type.
Payment Details
Under the Payment Details section, enter the following fields:
Amount
Yes
Enter the amount that you want to send. This value cannot exceed your account's Available Balance.
Payment Date
Yes
Select whether to send this payment immediately or to schedule it for a later date.
Invoice Details
If you scheduled a payment date above, you then need to select either of the following two options under the Invoice Details section:
Apply to invoice based on the current date
Apply to invoice based on the payment date
Transaction Details
Under the Transaction Details section, enter the following fields:
Type
Yes
Select the type that most closely matches this funds transfer:
• Make Good: Select this type if a payment is due to an overpayment from a brand or if a brand accidentally sent you funds.
• Bonus: Select this type if this payment is to return a bonus (or portion of a bonus) to a brand.
• Paid Placement: Select this type if this payment is to return funds related to paid placements.
Event Date
Yes
We recommend leaving this as the date you're initiating this payment to a brand.
Comments
Optional
We recommend leaving comments that explain why you're sending this payment to the brand.
Select Next to confirm details about the payment.
Select Transfer to initiate the payment.
Initiate payments to brands in bulk
If you have multiple payments to make to different brands, you can upload a CSV or XLS/XLSX file to submit payments in bulk.
From the top navigation bar, select
[User profile] → Settings. Under Finance, select Payments to Brands.
Select Bulk Upload Transfers.
Select Show file format details to view the required columns.
Refer to the examples below for more help.
Upload your file and select Submit to upload your payments in the bottom left corner.
Once you upload your file, impact.com will notify you of whether or not the upload was successful. You will then receive an email after the file is processed that will tell you whether the upload was successful or resulted in an error. Any errors in a file will cancel the payment and must be corrected and re-uploaded.
Partner Funds Transfer example
impact.com accepts CSV and XLS/XLSX (Excel format) files. Below is an example of a comma-delimited (.csv) file.
The Transfer Type is a "Make Good" Payment.
The Campaign ID value is the Brand ID for their impact.com Brand account.
The TrackerID is the Event Type ID that refers to the event type that is specified in your contract to track actions.
The Amount is 100 of your selected currency.
The PartnerAccountID is the Account ID of the partner's account (i.e., your own account ID).
The PaymentDate is the date this payment will be transferred.
The Comments column includes a brief comment about the transfer.
The InvoiceMonth refers to invoice this payment in the current month.
The EventDate is the date this payment should be reported.
The Currency uses the ISO 4217 code for USD, meaning US Dollars.
Column reference
Column Name
String
Required
Enter the program you would like to reference for this payment.
CampaignId
String
Required
Enter the brand's ID—reach out to the brand you're sending funds back to for this ID.
TrackerId
String
Not Required
Enter the Action Tracker ID (AKA Event Type ID)—reach out to the brand you're sending funds back to for this ID.
Amount
String
Required
Enter the currency amount you want to send the brand.
PartnerAccountId
String
Required
Enter the Account ID of the brand to which you want to send funds.
PaymentDate
String
Not Required
Enter the intended date on which the transfer will be debited to your account and credited to the recipient's account. Format: yyyy-mm-dd (e.g. 2020-01-01)
Comments
String
Not Required
Enter a comment for this transfer, which is shown to the brand. The maximum length is 255 characters.
InvoiceMonth
String
Not Required
Select the month in which the transfer should be invoiced:
• CURRENT
• PAYMENT
If you select CURRENT, the invoice month will be determined based on the date this file is uploaded. If you select PAYMENT, the invoice month will be determined based on the PaymentDate provided.
EventDate
String
Not Required
Enter the date on which the transfer should be reported on. Format yyyy-mm-dd (e.g., 2020-01-01).
Currency
String
Not Required
Enter a currency for this transfer. The currency must be a three-character ISO 4217 code (e.g. USD, GBP, ZAR)
Optionally: Copy columns to clipboard or Clipboard contents can be pasted in a spreadsheet application.
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