Performance by Brand Report for the Mobile App

The Performance by Brand report lists brands for which you've driven leads and conversions over a specified period of time.

Manage the report

1. From the navigation bar at the bottom of your screen, select [Reports].

2. In the Reports section, select Performance by Brand.

3. In the upper-right corner, select the date [Drop-down menu] to select the date range of your performance data.

4. In the upper-right corner, select [Filter] to filter for the data you want to view.

   • View the Filter reference table below for more information.

Filter reference table

Filter	Description
Sort By	Sort brand names by alphabetical order.
Brands	Filter for performance data associated with specific brands by selecting the relevant [Check boxes].

1. View a breakdown of your performance data. Select the [Expand] next to a brand to open a detailed view of performance metrics.

   • Refer to the Report data column reference for more information.

   

Report data column reference

Metric	Description
Impressions	The number of times your ad content was displayed for a user to see.
Clicks	The number of times users followed your ad links to the brand's landing page.
Actions	The number of conversions you drove, excluding any reversed by the brand.
Sale Amount	The total value of revenue you generated for the brand.
Action Earnings	The amount of commission paid to you for the actions you drove.
Other Earnings	Any additional costs paid to you, resulting from performance bonuses, make-good fees, or placement fee payments.
Total Earnings	The sum of your Action Cost, Click Cost, and Other Cost.
EPC	The average amount of commission earned per click driven.