Seller - Performance by Program for Partners

The Seller - Performance by Program report shows you which of your brand programs and assets are performing best or getting the most customer engagement.

Manage the report

1. From the top navigation bar, select Reports → More Reports.

2. From the Category filter next to the search bar, select the Performance filter.

3. Select Seller - Performance by Program.

   • You can also pin the report to your top navigation bar by hovering over the row and selecting Pin.

4. Below the report heading, filter for the data you want to view. Once you've set the filters you want, select [Search].

   • Use the icons at the top-right of the page to [Schedule], [Download] the report in PDF, Excel, or CSV format, or [Export] it via API.

   • See the references below to better understand the report.

Filter reference

Filter	Description
Date Range	Filter data by when it was created.
Aggregate Level	Select if you want to aggregate the report by Creative ID value (aa_creative_id) instead of the default Program ID (aa_adgroup_id). Using the Creative ID option will display the value of the Shared ID in the Creative ID column.
Program	Filter by the brand program for which you want to see data.

Report data column reference

Column	Amazon Attribute	Description
Brand Name	N/A	The name of the brand on impact.com.
Program Name	adGroupId	The name of the brand's impact.com Seller program.
Program ID	N/A	The unique identifier of the brand's impact.com Seller program.
Creative ID	N/A	This includes the value of the sharedId parameter you added to the tracking link to pass extra data with conversions, e.g., sharedid=NoahLott-Ad1.
Clicks (DPV)	attributedTotalDetailPageViewsClicks14d	The number of times you were credited for driving customers to the program's product detail pages through ad clicks.
Add to Cart Clicks (ATC)	attributedTotalAddToCartClicks14d	The number of times you were credited for driving customers to add the program's products to their carts through ad clicks.
Purchases	attributedTotalPurchases14d	The number of times a customer made a purchase that included at least 1 of the program's products. Purchases include product rentals and subscriptions.
Units Sold	totalUnitsSold14d	The total quantity of program products that customers purchased on Amazon after exposure to your ad. There could be multiple Units Sold in a single Purchase.
Product Sales	totalAttributedSales14d	The total sales amount that resulted from you driving product purchases for the program through ad clicks.
Click Throughs	click-throughs	The number of times customers clicked on your ad and got directed to a destination outside of the ad (e.g., the program's product detail page or landing page).