impact.com's Seller program lets you increase sales and traffic to your Amazon store through affiliate partnerships. It uses Amazon’s Attribution API to track the performance of your partner-driven product sales on Amazon, giving you full visibility into your program performance. With Seller, you create the program yourself, manage partnerships directly with partners, and set your own commission rates. You can also benefit Amazon's Brand Referral Bonus, which rewards brands for driving sales and traffic on Amazon.
Yes. Seller is available both to first-party (1P) vendors and third-party (3P) sellers. Learn more about the differences between vendors and sellers ![[External link]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-b8ebe06c75d53cc8d24756ae9b7589e2.svg)
on Amazon.
Amazon sites in different countries each have their own tracking parameters, and Amazon attribution only tracks and attributes to the relevant partner when your site and the customer are in the same region. In other words, if you have Amazon sites in different countries, you’d need a separate Seller program for each country.
No. Your partners just need to join your Seller program. Feel free to invite them whichever way you prefer.
Seller can be a powerful sales-boosting tool for any brand with products on Amazon that's listed in Amazon’s Brand Registry as the brand owner.
Seller programs typically:
Offer higher commissions than Amazon Associates
Include a 14-day cookie window (vs. 24 hours for Associates)
Protect your earnings from policy-driven drops that Associates faces
Provide flexibility beyond the fixed category rates set by Associates
Enable strategic partnerships with partners directly
Learn about the best practices for running a Seller program.
Yes! They can participate in both programs simultaneously, but can’t use Seller and Associates links at the same time. Your partners will have to choose which links to promote, so you’ll want to incentivize them to choose your Seller links by offering higher commission rates and other benefits where relevant.
Amazon’s Brand Referral Bonus (BRB) is earned by driving sales to your Amazon store through tracked partner activity. Seller makes this possible by tracking partner-driven traffic and sales, opening the door for you to earn the bonus on those sales. Be sure to consult Amazon’s official terms on the BRB to confirm eligibility.
No. Seller supports CPA (Cost Per Action) payouts only. Learn more about the best practices for running a Seller program.
Yes. Amazon returns the ASIN (Amazon Standard Identification Number) code under the SKU parameter, so to set payout groups by SKU, use the ASIN.
Data visibility may be delayed due to Amazon’s privacy policies aimed at protecting consumers. Things to bear in mind with Seller reports:
Conversion and traffic data can take up to 2 days to appear
Click traffic only shows once 10 clicks are recorded
Conversions only appear after the first sale
Each link with a SharedID must reach 10 clicks before data displays.
Read about what’s different with Seller reporting, and learn more about how Seller tracking works.
To launch a Seller program, you’ll need to:
Be an active 1P vendor or 3P seller on Amazon
Be listed in Amazon’s Brand Registry
Operate on a site in a supported Seller region
You can onboard yourself onto a Seller program using the link below. If you then want to activate a second program once your initial onboarding is done, contact support.
Here is the link you can use to create a Seller Starter account from scratch: https://app.impact.com/signup/create-brand-flow.ihtml?edition=starter&programType=SELLER
If you're a new customer, you can work with sales to find a plan that works for your needs.
See Integrate with Amazon for help completing the Seller program onboarding checklist.
To launch a Seller program, you’ll need to:
Be an active 1P vendor or 3P seller on Amazon
Be listed in Amazon’s Brand Registry
Operate on a site in a supported Seller region
As a brand with an existing Starter edition account, you’ll need assistance setting up Seller. Contact support to help you add the second program to your account.
For you, the setup process is fully self-serve. You'll need to:
Create a Seller program in your brand account
Complete the checklist to set up your program
Connect your Amazon account
See Integrate with Amazon to get started right away.
Your user access level may not permit you to add a Seller program independently. Defer the task to someone who has Admin permissions in your brand account.
If you run into issues during your Amazon Seller integration, try the following common fixes before reaching out to support.
The issue | What you can do |
|---|---|
You don’t have the necessary permissions to authenticate the Amazon account. | Ensure that your Amazon user has admin-level access to the necessary Amazon Advertising and Seller/Vendor Central accounts. |
You indicated the wrong Amazon account type, e.g., you have a Vendor Central account but indicated a Seller Central account. | See this page |
You have both Seller Central and Vendor Central accounts, but indicated the wrong one (or the wrong Amazon Advertising account). | If you’re logged in to any Amazon account while integrating, the integration will default to the active account. To avoid defaulting to the wrong account, log out of all your Amazon accounts and restart the integration flow from your impact.com checklist. |
We use your Amazon credentials to connect your catalog to impact.com and pull in attributed sales data from Amazon. Seller is part of impact.com’s Performance suite, so the same strict data privacy and security protections apply. We never access unrelated data or share it with other brands or partners.
Amazon Advertising account access lets us retrieve tracking parameters for tracking on Amazon and import conversion data into your reports on impact.com.
Amazon Seller or Vendor Central account access lets us pull in your product catalog so partners can promote your products, and we can validate the conversions and the partner-generated links.
