Tracking with UTT: JavaScript Parameters
Read more about tracking with UTT.
Order-level Parameters
Parameter
Format
Required
Description
Example
orderId
AlphaNumeric (64)
Required
The unique, trackable ID of the order.
OID-12345
customProfileId
String (70)
Recommended
Unique identifier used to identify a visitor on your website (regardless of whether they're signed in). Common examples include UUIDs, anonymous user cookies, and IDFVs. It should not contain any data that could directly identify an individual, such as email addresses or authenticated user IDs.
CPID-1234
orderPromoCode
String (64)
Required if you are using any Promo Codes
Coupon or promo code for the order (pass an empty string if there is no promo code for this order). If more than one is used, only one can be reported to us.
10OFF-ROCKET
customerId
AlphaNumeric (50)
Required for chained actions, Optional otherwise
Unique customer identifier that your platform assigns to customer accounts. Do not use personally identifiable data for this field.
123424872-AB
customerEmail
String (64)
Optional
SHA1 hash of customer’s email, or a plain text email (will be hashed by our system).
currencyCode
String (3)
Required
ISO 4217 code for the order (E.g., USD). impact.com supports these currencies.
USD
orderDiscount
Decimal (8,2)
Optional
Discount amount for the order. This will be subtracted from the subTotal for the order.
18.89
orderRebate
Decimal (8,2)
Optional
Discount amount for the order. This will not affect the subTotal for the order, and is only for reporting purposes.
20.00
orderSubTotalPostDiscount
Decimal (8,2)
Optional (Available for lead trackers only)
Subtotal of the order after discounts. This can be used to submit an amount with lead conversions.
125.00
customerPostCode
String (64)
Optional
The customer's postal code.
93101
locationName
String (64)
Optional
Used primarily for travel, this specifies the location for the purchase.
Santa Barbara
locationType
String (64)
Sale only
Used primarily for travel, this specifies the type of location for the purchase.
City
locationId
String (64)
Optional
Used primarily for travel, this specifies the unique identifier for the location for this purchase.
SB
date1-10
E.g., date3 ; date7
String (30)
Optional
Date or "datetime" string that is available in reporting.
2017-02-01 or 2022-05-21T07:25:00Z
text1-10
E.g., text2 ; text6
String (64)
Optional
Custom string that is available in reporting.
Reporting 1
Item-level Parameters (for Sale Trackers only)
Parameter
Format
Required
Description
Example
subTotal
Decimal (8,2)
Required
Total amount for the line item (quantity * price), pre-tax, pre-shipping and post-discount.
449.99
category
String (64)
Required
The category which this item is associated with (in which this item is contained) in a product catalog.
Rocket
sku
AlphaNumeric (40)
Required
Item’s Stock Keeping Unit (SKU) identifier.
ROCKET001
quantity
Integer
Required
Quantity of the line item purchased.
3
name
String (128)
Optional
Name of the item.
Type AB Rocket
subCategory
String (64)
Optional
The sub-category in which the item was placed in a product catalog.
Type AB
totalDiscount
Decimal (8,2)
Optional
Discount amount of the item. This will be subtracted from the item’s subtotal.
10.00
totalRebate
Decimal (8,2)
Optional
Discount amount of the item. This will not affect the item’s subtotal, and is only for reporting purposes.
10.00
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