Recruitment Agent Explained

impact.com’s Recruitment Agent gets configured when you sign up for a new program and automates partner application processing by evaluating partner applications, accepting those that fit with the brand's preferences, and allowing them to start promoting you instantly.

Recruitment Agent benefits

• Access Top-tier curated partner lists: The Recruitment Agent identifies productive, exclusively vetted partners. It organizes them into curated lists by product and promotion channel and recommends them based on Google Merchant product sales data.

• Customized auto-approval rules: Recruiting conditions are tailored to your preferences and marketplace profile configuration.

• Capture interest when it’s highest: Delays in approval can cause partners to lose interest or pivot elsewhere. Auto-approval lets them act while your brand is top of mind.

• Stand out to partners: If you keep the Recruitment Agent enabled, you get featured and highlighted on the partner's dashboard and marketplace.

Recruitment Agent best practices

• Review partners when they become click-active. You can review new click-active partners in two ways:

  • Partner Productivity Report: Refer to Partner Name and First Click Date to see when the first click was driven by a partner since joining your program.

  • Processed partner applications: All the partners processed by the Recruitment Agent will be filtered separately.

• Reach out to your newly added click-active partners — Engage with new partners as they join your program to facilitate their successful next steps.

• If you see accepted partners in your program that aren’t a good fit, expire their contracts.

Brand safety

The following partners won’t be added to your program by the Recruitment Agent:

• Partners on your blocklist.

• Former partners with expired contracts, whether:

  • You expired the contract

  • The contract is deprecated

  • The contract is suspended

• Partners flagged for fraudulent behaviour.

Recruitment Agent growth strategies

The Recruitment Agent will be configured to assist in processing partners that best align with your defined growth strategy. You can choose any of the following strategies:

Accelerated Strategy

This strategy is ideal for brands looking to scale quickly and prioritizes volume over brand alignment. Partners are not guaranteed to be marketplace verified, and the goal of this strategy is to scale fast and get as many partners contracted as possible.

Performance/Seller

• The Recruitment Agent auto-approves partners if their country matches any of your brand’s service areas.

Creator

• The Recruitment Agent auto-approves creators when their country matches any of your brand’s service areas.

Balanced Strategy (Recommended)

This strategy is ideal for brands wanting to grow while keeping an eye on brand alignment, requiring partners to be marketplace verified.

Performance/Seller

• The Recruitment Agent auto-approves verified partners whose country matches any of your service areas and whose business model matches your preferred business models.

• The Recruitment Agent auto-approves verified partners from partner collections:

  • Whose country matches any of your service areas

  • Whose business model matches any of your preferred business models

Creator

• The Recruitment Agent auto-approves verified creators whose country matches any of your service areas.

• The Recruitment Agent auto-approves verified creators from partner collections:

  • Whose country matches any of your service areas

  • Whose business model matches the Creator business model

For brands with US and non-US service areas: If you have service areas spanning US and non-US countries, you’ll see partner collections tailored to the service area indicated in your program, as collections are provided for both US and non-US regions. US-based partner collections are organized into different categories, while non-US partner collections are not categorized.

Curated Strategy

This strategy is ideal for brands wanting more control over which partners join their program. It’s highly selective, accepting only high-potential, verified partners who align with your brand and have been expertly vetted by our internal teams and are placed into partner collections.

Performance/Seller

• The Recruitment Agent auto-approves verified partners if they are in a partner collection matching your brand’s categories, their country matches your service areas, and their business model matches your preferred models.

Creator

• The Recruitment Agent auto-approves verified creators if they are in a curated creator collection, they have a creator business model, and their country matches your brand’s service areas.

Review your Recruitment Agent configuration

You are unable to opt out of the Recruitment Agent configuration when signing up for a new program. However, if you prefer more manual control over partners' application reviews, you can follow these steps:

1. Select the Curated strategy as this strategy auto-approves the fewest partners, focusing only on high-quality, high-earning, vetted partners.

2. After completing the checklist, modify the partner processing conditions to review, edit, pause, or delete the workflows.