Review Email Workflow Performance & Engagement
From the Workflows screen, you can view statistics on each email workflow that's been run. This data can help you evaluate the performance of the workflow and its engagement with recipients. You can only view reports if the workflow has been processed at least once.
View the performance and engagement for sent emails
From the left navigation menu, select
[Engage] → Partners → Automation → Workflows.Select the Email tab.
Hover your cursor over the workflow for which you want to view performance, then select View Report.
Make sure the Sent Emails tab is selected
For more information about the status filters on this page, see the Status filter reference below.
For more information about the columns on this page, see the Columns reference below.
Status filter reference
Select one or more of the statuses to filter your results by that status. The selected statuses are highlighted in blue. By default, you will see all Sent emails.
Sent
The number of emails sent by the workflow.
Opened
The number of emails that were opened by recipients.
Not Opened
The number of emails that were not opened by recipients.
Clicked
The number of times the email had a recipient click on an element in the email.
Not Clicked
The number of times the email never had a recipient click on an element in the email.
Bounced
The number of times the email failed to reach the recipient, e.g., the recipient's email address is wrong or invalid.
Columns reference
You can also view the data listed for each recipient to whom you sent the newsletter. If you select a specific partner, you can view the partner's profile from the slideout.
The email address of the recipient.
Partner Name
The partner name associated with the email.
Partner ID
The partner's unique identifier.
Contact Name
The contact person associated with the partner account.
Sent
The date and time the email was sent to the recipient.
Last Opened
The date and time the email was last opened by the recipient.
Last Clicked
The date and time the recipient last clicked on an element in the email
Bounced
If applicable, this column displays the reason why the email bounced.
Bounce reasons
BOUNCED
Unable to deliver the email.
DNS_ERROR
There seems to be a problem with the recipient's email address domain.
INVALID_ADDRESS
The email address appears to be invalid.
MAILBOX_FULL
The recipient's mailbox is full.
MAILBOX_UNAVAILABLE
The recipient's mailbox was not reachable.
MESSAGE_REJECTED
The email was rejected by the recipient's server.
PROTOCOL_ERROR
An error occurred with the recipient's server while delivering the email.
SPAM_REPORTED
The email was flagged as spam by the recipient's server.
View the issue log for failed emails
Hover your cursor over the workflow for which you want to view performance, then select View Report.
Select the Issue Log tab
For more information about the columns on this page, see the Columns reference below.
Columns reference
You can view the data listed for each recipient of the failed email. If you select a specific partner, you can view the partner's profile from the slideout.
The email address of the recipient.
Partner Name
The partner name associated with the email.
Partner ID
The partner's unique identifier.
Contact Name
The contact person associated with the partner account.
Error Code
The error code associated with the failed email.
Error Message
The reason why the email bounced.
Date
The date on which the email bounced.
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