Aggregate A/B Performance Report

The Aggregate A/B Performance Report shows you a daily breakdown of Direct Actions and Clicks vs. Indirect Actions and Clicks. You can use the report to gauge how well redirected traffic fares against your existing (direct) traffic. Learn more about creating a redirect rule.

Access the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.

2. Select the Name search field, enter "Aggregate A/B Performance", then select [Search].

   • If you use impact.com in an alternative language to English, be sure to search for the term in the language you have set.

3. From the Name column, select Aggregate A/B Performance.

4. Below Aggregate A/B Performance, select the filters that you want in place, then select [Search].

   • This report consists of a table of data points. Data that is added from the Show filter is added as additional columns here.

   • See the Filter reference below for more information on the available filters.

   • See the Report data reference below for more information on the different data points available.

   

Report data reference

Column	Description
Date	The date for a given row’s data.
Rule	The name of the redirect rule to which this data is relevant.
Partner	The name of the Partner that has driven actions for the selected criteria with direct or redirect actions.
Partner ID	The unique identifier for the partner that has driven actions.
Action Tracker	The Event Type (formerly Action Tracker) that tracked these actions.
SKU	The Stock-Keeping Unit of the Products for which you can view action and click data.
Actions	The total number of actions driven by the ad involved in the A/B test for the given date.
Direct Actions	The number of actions driven by traffic sent to the original landing page URL.
Redirect Actions	The number of actions driven by redirected traffic (traffic that was not sent to the original landing page URL).
Clicks	The total number of clicks generated by the ad involved in the A/B test for the given date.
Direct Clicks	The number of clicks generated by traffic sent to the original landing page URL.
Redirect Clicks	The number of clicks generated by redirected traffic (traffic that was not sent to the original landing page URL).
Revenue	The amount of revenue generated from these actions.
AOV	The average order value of the actions, calculated as Revenue divided by the number of Actions.
Conversion Rate	Calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.
Direct Conversion Rate	Calculated as Direct Actions divided by the number of Direct Clicks and represents the percentage of clicks that result in actions.
Redirect Conversion Rate	Calculated as Redirect Actions divided by the number of Redirect Clicks and represents the percentage of clicks that result in actions.

Filter reference

Filter	Description
Date Range	Filter data for a specific date range.
Partner	Filter data for a specific Partner or All Partners that have driven actions for a given rule with direct or redirect actions.
Landing Page URL	Use this filter to provide detail as to the number of actions that were directed to a Landing Page URL that you specified or redirected to another landing page. You can enter a full Landing Page URL or a partial URL that includes a wild card search. For example: “testlandingpage.com/pageresults1” can simply be defined as *pageresults1* using the asterisk as a wild card.
Product	Use this filter to search for a specific product for which you want to view action data, click data, and rule results.
SKU	Use this filter with the Product filter to better define for which Products you would like to view data.
Ad Id	Specify for which Ad ID (to which you’ve applied a redirect rule) you want to view comparison data.
Action Tracker	Use this filter to define the Event Type (formerly Action Tracker) for which you would like to view data.
Currency	Set the currency in which you want to view data report. impact.com will convert the amounts to your selected currency.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Data points explained

Data point	Description
Media	Shows the Partner name and Partner ID as part of the report.
Date Field	Describes when the conversion’s date was defined. E.g., Click Date.
Product	Shows the Name and SKU of the products for which you are viewing data.
Event Type	The Event Type (formerly Action Tracker) that tracked the actions a partner has driven.
Revenue	The sum of revenue generated by actions for a given date.
AOV	The Average Order Value for the given date, calculated as Revenue divided by the number of Actions.
Conversion Rate	The Conversion Rate is calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in actions. This metric is broken out by Direct and Redirect Conversion Rate.