Review Paid Search Monitoring Results

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Paid Search Monitoring is a report that provides insight into data crawled on all the search engines, locations, languages, and trademarks you specify. Partners found bidding on these trademarks are aggregated within impact.com for you to analyze. The default view on the Monitoring screen displays all new ads from your contracted partners that contravene your paid search policy. You can use the filters to show older results and results from partners that are not joined to your program.

Do more with Paid Search Monitoring Advanced: When you upgrade to Paid Search Monitoring Advanced, you can monitor more than 10 times the amount of keywords across 16 search engines multiple times a day. If you're interested, learn how to upgrade today.

You can review paid search monitoring results and action them by either marking the results as approved/ignore or creating a violation to request the partner deal with the ad that contravenes your paid search monitoring policy.

Mark Paid Search Ads as approved, archived, or new

This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!

You can change the status of a flagged ad in order to process it. You can choose between approving the monitored ad, setting it as new, or archiving it.

1. From the left navigation menu, select [Protect] → Monitoring → Paid Search.

2. Here you can filter to the type of ads you want to sort through. See the reference below for more information on the various filtering options.

Filter reference

Filter	Description
Collected On	Filter the date range for which you want to see ads that have been flagged as possible violations.
Policy	Filter results to a violations policy for which you'd like to view potential ad violations.
Search Engine	Filter to a specific search engine for which you want to view potential ad violations.
Partner	Filter to a specific partner for which you want to view potential ad violations for.
Country/Region	Filter your potential ad violation results to a specific country or region.
Keywords	Filter your potential ad violations to only show results that contain certain keywords.
Issue	Filter for which issue type you want to view potential ad violation results. Types of Issues trademark keyword This indicates that brand's trademarks are keywords still being bid on while unapproved. trademark copy This indicates that the brand’s trademarks are featured in the specific paid search ad copy. ad hijacker This indicates that the paid search ad is being impersonated by someone other than the brand.
Status	Filter by the potential ad violation's current status. Select between New, Ignored, Domain ignored, or Archived. See the Status reference table in step 4 for further information.
Partner type	Filter by the type of relation you have with the partner; select between Contracted, non-contracted or non-impact partners.

1. Once your list of potential ad violations has populated, select [Checked box] the relevant options you'd like to change the status for then select Change Status.

2. Once you select a status, you will see the update in the status column for each of the ads you selected. View the Status reference table below for more information on what each status means.

Status reference

Status	Description
Set to New	Marks the Paid Search Ad as New. Ads in New status are displayed on the default view on the Search Monitoring Screen if it's linked to a partner.
Archive	Marks the Paid Search ads as Archived. This will hide these Paid Search ads from the default view on the Search Monitoring Screen.
Ignore List	Marks the Paid Search Ad as Ignored. This option is best if you want to approve ads flagged as potential trademark violations. This option will hide the selected Paid Search ads from the default view on the Search Monitoring screen. Any of these specific Paid Search Ads seen in future will be marked as this status and will not show on the screen unless the user changes their status to either Archived or New.
Ignore List Domains	Marks all Paid Search Ads linked to the partner's Domain as Domain Ignored. This option is best for if you want to approve all potential trademark violations for a specific domain. This option will hide Paid Search ads from the default view on the Search Monitoring screen. Any of these specific Paid Search Ads seen in future linked to the ignored domain, will be marked as Domain Ignored and will not show on the Search Monitoring screen unless the user changes their status to either Archived or New.
Remove Domain Ignore List	Removes the list of ignored (or approved) domains.

Create a violation for an ad

This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!

You can review your paid search monitoring results and log a violation if the partner is found to be contravening your rules.

1. From the left navigation menu, select [Protect] → Monitoring → Paid Search.

2. Find the specific paid search ad you want to review.

3. Hover your cursor over the ad and select Review.

4. From here, you can view more details about the paid search ad.

Ad details reference

Ad Detail	Description
Domain	The website domain of the partner.
Ad Display URL	The URL where the display ad appeared.
Search Engine	On which search engine the ad was found.
Keywords	Your protected keywords that were used.
Times Seen	How many times impact.com saw the ad over a period of time.
Last Seen Ad Rank	The position of the ad on the search engine's results page.
Ad Copy	The text copy that was included in the ad.
Ad Label	More information about the type of potential offense.

1. You can expand the Content Details section for even more information about the ad.

Additional content details reference

Content details	Description
Ad ID	The unique identifier of the ad.
Policy	The name of the policy triggered the event.
Device Type	What type of device the ad was aimed for.
Ad Screenshot	A URL to the screenshot of the ad.
Ad Click URL	The URL that clicking the ad would take you to.
SERP	Which number page on the Search Engine Results the ad appeared on.
Ad's Location	Where on the page the ad was positioned.

1. If you have found the ad to be in violation of your terms, next to Decision, select VIOLATION as the outcome for the ad.

2. Select the Error type the violation was for and state the Severity of the violation.

3. Set a Due Date by which the partner needs to respond by.

4. Optionally, attach a file to the violation notification and leave a comment for the partner—you can communicate directly with the specific partner to ask them questions or to remove ads that are not authorized.

5. Optionally, leave a Comment. If you opt to leave a comment, select whether it should be a Private or Public comment.

Private

Your comment will only be visible to your brand’s account users. Private comments can be used to make notes or provide context on the issue for other account users.

Public

1. [Toggle on] Send violation notifications if you want to notify the partner of the violation.

2. Select Create Violation to create the violation and submit the violation notification (if you opted to do so).

   • All created violations will appear on the Violations screen. Refer to Manage Your Monitoring Violations to learn how to adjust a violation's status and more.