Join a Retail Media Program as a Vendor

As a vendor, you must be invited by a retailer to participate in a Retail Media program. This program allows you to:

  • Connect with retailers and gain more exposure for your products, more partner endorsements, and more sales through their platform

  • Manage Product Boost campaigns with retailers

  • View reporting on Product Boost campaign performance

  • Automate invoicing and payment for vendor-funded campaign activity

The following article explains the sign-up process once a retailer invites you and how to connect with the retailer.

Sign up as a vendor

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Step 1: Receive an email

  1. Receive an invite email from a retailer brand.

  2. Select Accept Invitation.

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Step 2: Log in to your impact.com account

  • New to impact.com? You’ll have to Sign Up with your email.

  • Already have an impact.com account? Select Sign In.

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Step 3: Complete your personal and company information

  1. Complete your personal information, then select Continue.

    1. If the system finds a matching Retail Media program, we recommend selecting it from the drop-down menu rather than creating a new account.

  2. Complete your company information, then select Continue.

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Step 4: Complete the checklist

  1. On the Retail Media Program sign-up checklist, select Get Started.

  2. On the Create Your Program modal, enter your Program Name, then select Next.

    • We recommend selecting this Retail Media program for all connection invites you receive from retailers, so enter a neutral program name, e.g., StarkTech Electronics Retail Media Program (Not StarkTech X WayneMart Product Boost Collab. A neutral program ensures you can use this program for all your connection invites.

    • Your program should now be active.

Next steps

After you’ve successfully signed in to your Retail Media program, you’ll see a clean dashboard with the Retailers listingarrow-up-right screen. All retailers will have the status Not Connected except for the one with which you’ve signed in. Refer to Approve or Reject Product Boost Funding Requests to start working on Product Boost campaigns.

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