Amazon Seller FAQs for Brands
impact.com's Seller program lets you increase sales and traffic to your Amazon store through affiliate partnerships. It uses Amazon’s Attribution API to track the performance of your partner-driven product sales on Amazon, giving you full visibility into your program performance. With Seller, you create the program yourself, manage partnerships directly with partners, and set your own commission rates. You can also benefit Amazon's Brand Referral Bonus , which rewards brands for driving sales and traffic on Amazon.
Eligibility
Is Seller available to Amazon vendors?
Yes. Seller is available both to first-party (1P) vendors and third-party (3P) sellers. Learn more about the differences between vendors and sellers on Amazon.
Can I get Seller if I’m on Starter edition?
Yes. Seller is included in the Performance subscription for all editions, including Starter, Pro, Enterprise, and Lead Gen. See the Get started section below for more information.
Is Seller available in my region?
Seller currently supports the following Amazon regions:
United States
Canada
Mexico
United Kingdom
Germany
France
Italy
Spain
Netherlands
Can I run a Seller program in multiple regions?
Amazon sites in different countries each have their own tracking parameters, and Amazon attribution only tracks and attributes to the relevant partner when your site and the customer are in the same region. In other words, if you have Amazon sites in different countries, you’d need a separate Seller program for each country.
If I already have a Performance program, must I reapply to my existing partners?
No. Your partners just need to join your Seller program. Feel free to invite them whichever way you prefer.
Strategy
Is Seller the right route for me?
Seller can be a powerful sales-boosting tool for any brand with products on Amazon that's listed in Amazon’s Brand Registry as the brand owner.
Seller programs typically:
Offer higher commissions than Amazon Associates
Include a 14-day cookie window (vs. 24 hours for Associates)
Protect your earnings from policy-driven drops that Associates faces
Provide flexibility beyond the fixed category rates set by Associates
Enable strategic partnerships with partners directly
Learn about the best practices for running a Seller program.
Can my partners participate in Seller and Amazon Associates concurrently?
Yes! They can participate in both programs simultaneously, but can’t use Seller and Associates links at the same time. Your partners will have to choose which links to promote, so you’ll want to incentivize them to choose your Seller links by offering higher commission rates and other benefits where relevant.
How does Amazon’s Referral Bonus work with Seller?
Amazon’s Brand Referral Bonus (BRB) is earned by driving sales to your Amazon store through tracked partner activity. Seller makes this possible by tracking partner-driven traffic and sales, opening the door for you to earn the bonus on those sales. Be sure to consult Amazon’s official terms on the BRB to confirm eligibility.
Will Seller eat into my D2C sales?
You can use the unique benefits of both channels to make the most of conversion opportunities, and reach customers wherever they prefer to shop.
Do Seller partner payouts count toward PPV?
Yes. The payouts you make to partners in your Seller program count toward your Performance Pricing Volume (PPV), as PPV is shared at the account level.
Can I pay partners differently on Seller?
Absolutely. Seller is a separate program, so you get to create separate payout terms with your Seller partners. This allows you to construct different commission structures for partner-driven conversions on your D2C site vs. your Amazon store.
Supported features
How does the Amazon feature Subscribe & Save get credited?
Since your Seller referral window is 14 days, only the first delivery of a Subscribe & Save order would be credited to the relevant partner.
Are CPC payouts supported?
No. Seller supports CPA (Cost Per Action) payouts only. Learn more about the best practices for running a Seller program.
Can I use promo codes?
No, Amazon’s API doesn’t return promo code data to impact.com, so promo code-based tracking isn’t available.
Is Optimize available on Seller?
No. Optimize features aren’t available for Seller programs because Amazon doesn’t supply us with the click-level data required to run these reports.
Can I set up payout groups by SKU?
Yes. Amazon returns the ASIN (Amazon Standard Identification Number) code under the SKU parameter, so to set payout groups by SKU, use the ASIN.
Why don’t I see certain data in my reports?
Data visibility may be delayed due to Amazon’s privacy policies aimed at protecting consumers. Things to bear in mind with Seller reports:
Conversion and traffic data can take up to 2 days to appear
Click traffic only shows once 10 clicks are recorded
Conversions only appear after the first sale
Each link with a SharedID must reach 10 clicks before data displays.
Read about what’s different with Seller reporting, and learn more about how Seller tracking works.
Get started
How much does Seller cost?
Seller is included with Performance editions Starter and above. Bear in mind that Seller payouts count toward your overall Performance Pricing Volume (PPV).
How do I get started as a brand new to impact.com?
To launch a Seller program, you’ll need to:
Be an active 1P vendor or 3P seller on Amazon
Be listed in Amazon’s Brand Registry
Operate on a site in a supported Seller region
As a new brand, you can onboard yourself onto a Seller program using the link below.Use this link to create a Seller Starter account from scratch: https://app.impact.com/signup/create-brand-flow.ihtml?edition=starter&programType=SELLERIf you later want to activate a second program after completing your initial onboarding, contact support.If you're a new customer, you can work with sales to find a plan that works for your needs.
See Integrate with Amazon for help completing the Seller program onboarding checklist.
How do I get started as an existing impact.com brand?
To launch a Seller program, you’ll need to:
Be an active 1P vendor or 3P seller on Amazon
Be listed in Amazon’s Brand Registry
Operate on a site in a supported Seller region
Starter edition
As a brand with an existing Starter edition account, you can add an Amazon Seller program without upgrading your subscription. You will need assistance adding the Seller program to your account. Contact support to help you with this, and once enabled, you can complete the Seller checklist to finish setup.
Other editions
For you, the setup process is fully self-serve. You'll need to:
Create a Seller program in your brand account
Complete the checklist to set up your program
Connect your Amazon account
See Integrate with Amazon to get started right away.
Why don’t I see the option to add a Seller program?
Your user access level may not permit you to add a Seller program independently. Defer the task to someone who has Admin permissions in your brand account.
I’m having issues with my integration. How can I troubleshoot?
If you run into issues during your Amazon Seller integration, try the following common fixes before reaching out to support.
You don’t have the necessary permissions to authenticate the Amazon account.
Ensure that your Amazon user has admin-level access to the necessary Amazon Advertising and Seller/Vendor Central accounts.
You indicated the wrong Amazon account type, e.g., you have a Vendor Central account but indicated a Seller Central account.
See this page to better understand which Amazon account type you have, then log out of your Amazon accounts and retry the integration.
You have both Seller Central and Vendor Central accounts, but indicated the wrong one (or the wrong Amazon Advertising account).
If you’re logged in to any Amazon account while integrating, the integration will default to the active account. To avoid defaulting to the wrong account, log out of all your Amazon accounts and restart the integration flow from your impact.com checklist.
Why do you need access to our Seller/Vendor Central & Advertising platforms when integrating?
We use your Amazon credentials to connect your catalog to impact.com and pull in attributed sales data from Amazon. Seller is part of impact.com’s Performance suite, so the same strict data privacy and security protections apply. We never access unrelated data or share it with other brands or partners.
Amazon Advertising account access lets us retrieve tracking parameters for tracking on Amazon and import conversion data into your reports on impact.com.
Amazon Seller or Vendor Central account access lets us pull in your product catalog so partners can promote your products, and we can validate the conversions and the partner-generated links.
Last updated
Was this helpful?