In addition to Sub IDs and Shared IDs, Param parameters can also be used to track and report data. While not as easy to use as Shared IDs, Param parameters can be used essentially in the same way.
Param parameters work in the same way that Shared ID parameters: they are also appended to a tracking link. However, you will need to do this manually to your tracking link between when you retrieve it from impact.com and when you serve the asset code on your website.
From the top navigation bar, select Content → Assets.
Find the asset you want to append a Param parameter to, then select the ad → Get code.
At the bottom of the tab that opens, select Copy Code.
Place the code in a location where you can it, like a word processor (e.g., Google Docs), and add the Param parameters to the end of the tracking link. See the snippet below for an example of how to add the Param parameter.
This parameter must be placed after the question mark ( ? ) in the link. If one does not exist in your tracking link, add that first at the end of the tracking link before adding your Param parameter.
https://www.tracking.net/c/1234567/654321/4321Param1=value&Param2=another_value
Place the tracking code where you plan to serve the asset.
Your partnered brand will likely let you know if they need you to pass Param parameters to them during tracking. If you need help creating Param parameters, contact support.
Note: You cannot view reporting on param parameters unless you receive permission from the brand to do so. If you want to view reporting on Param parameters, reach out to your brand, then contact support with a screenshot of your conversation with the brand.
You have 3 Param parameters you can pass to your brand:
Parameter Name | Parameter Type | Character Limit |
Param1 | String | 255 Characters |
Param2 | String | 255 Characters |
Param3 | String | 255 Characters |