Configure a Creator Campaign

Take the PXA course

Create and configure your creator campaign to start working with creators and growing your brand program. These campaigns help you manage your tasks in one place, reach new audiences, and drive sales through genuine content.

You can learn how to find and invite creators to your campaign from our Invite Creators to Your Campaign help article.

Create a campaign

1. From the left navigation bar, select [Engage] → Campaign Manager → Creator.

2. In the upper-right corner of the screen, select Create Campaign.

3. On the Create Campaign screen, complete each section of the checklist.

   • Select Next to access the next steps of the checklist.

   • Refer to the Campaign checklist below for more information on each section.

Campaign checklist

1

Campaign overview

Set up your campaign overview. See the Field reference below to learn how.

Field reference

Field name	Description
Name	Name your campaign using 100 characters or less. • Recommended: Share your love for organic beauty with Acme's giveaway! • Not recommended: Acme campaign.
Internal Campaign ID	Optionally, add your own unique identifier for this campaign. E.g., you can use this external ID to easily identify different versions of the same campaign. This identifier can have numeric or text values and is not visible to creators. You can view this ID when managing active campaigns.
Vendor (Retail Media only)	This option is available for accounts with Retail Media enabled. • Optionally, select a vendor program from the [Drop-down menu] to indicate who is funding this campaign. You'll only see vendors connected to your account. • To record funding information for reporting purposes, select [Checkbox] Add details on funding and add the extra details, e.g., Marketing Development Funds (MDF). Alternatively, if you prefer to fund the campaign yourself, leave this field blank.
Description	Describe your campaign. This description will be visible to creators, be sure to include engaging copy.
Cover Image	Upload a rectangular campaign cover image with a 3:2 or 16:9 aspect ratio. The accepted file formats are .JPG, JPEG, or .PNG.
Goal	Select [Drop-down menu] to choose your campaign goal, e.g., Product Launch.
Budget	Set the total amount you want to spend on your campaign. If this campaign compensates with product gifting only, set your budget to zero. The set budget is not a commitment or limit. You can spend less than or exceed your budget.
Desired creator hire count	Specify the total number of influencers you want to hire for your campaign. The set influencer count is not a commitment or limit. You can use the count as a guideline to meet hiring goals.
Categories	Select [Drop-down menu] to choose your campaign categories, e.g., Travel. You can find campaigns by searching and filtering by category. A campaign may have multiple categories.
Campaign Community Manager	Assign your campaign to an account user responsible for this campaign. Other account users can still interact with a campaign.

2

Eligibility

1. Select who can apply to your campaign:

   • All marketplace creators and my joined creators: Make the campaign available to all creators in the marketplace and those who are joined to your program.

   • My joined creators: Work with any of your joined creators.

   • Specific creators: Enter the names of specific creators joined to your program, and select their names from the drop-down list to make the campaign available to them.

   • Creators who match specific demographic or audience criteria: Select Add Filters and use the Personal or Audience tabs for filter options to target relevant creators. See the Personal filter reference and Audience filter reference below.

   • Joined creators from my groups: Make the campaign available to creators from your created groups.

Personal filter reference

Note: The number of creator matches found for your selected filters is capped at 10k on the UI display, but the actual number may be much higher.

Filter	Description
Location	Specify where the creator should be based geographically.
Gender	Specify the creator's gender.
Age	Specify the creator's age group.
Ethnicity	Specify the creator's ethnicity.
Household Income	Specify creator's household income range.
Relationship Status	Specify the creator's marital or relationship status.
Parental Status	Specify the creator's parental status.
Education	Specify the creator's level of education.

Audience filter reference

Note: The number of creator matches found for your selected filters is capped at 10k on the UI display, but the actual number may be much higher.

1. [Toggle on] a social platform to set your audience-level filters. Filter options vary based on the selected social platform.

2. Select Apply once you have set the requirements for the selected social platforms.

Filter	Description
Followers	Specify the amount of followers the creator has for each social channel.
Average Reach	Specify the amount of unique users who see the creator's content for each social channel.
Average Engagement %	Specify the creator's engagement rate for each social channel.
Audience Age	Specify what percentage of the creator's audience falls under your target age group.
Audience Gender	Specify what percentage of the creator's audience falls under your target gender group.
Audience Location	Specify what percentage of the creator's audience falls under your target country.

1. In the Who we're looking for section, describe the type of creator with whom you want to work.

2. Optionally, in the Application requirements, select [Checked box] to require creators to motivate why they want to work on this campaign when applying.

3

Compensation

Choose a method for paying your creators. See the Compensation methods reference below.

Note: Once your campaign starts, you won’t be able to change or adjust the flat fee compensation method (i.e., if you chose to pay creators with a flat fee of $2, then you cannot decrease, increase or remove this fee) or modify the product gifting setup. However, you’ll still be able to add performance-based compensation.

Compensation methods reference

Method	Description
Flat fee	Reward creators with a fixed payment amount for completing campaign tasks. Creator bids: Allow the creator to suggest a flat fee rate. You can review applications and accept or reject bids at your discretion. Set rate: Set the flat fee. Optionally, allow creators to negotiate the rate.
Performance-based	The performance-based payment option rewards creators for driving traffic that results in conversions (online sales). Performance-based compensation is only available for campaigns if you have at least one validated online sale event type under the program. There are a few options you can set: Pay joined creators' existing payout rates: Use this option to leverage your existing public template terms and contracts. Pay a specific payout rate for this campaign: Use this option to create a custom performance-based payout for this campaign without needing to change existing terms or contracts. See Set Up Campaign-Specific Payouts to learn how to configure this type of payout.
Product gifting	Select this option to offer products that you specify as gifts to creators for completing campaign tasks. Then: Enter the number of free products offered for each hired creator participating in the campaign. Enter details about available products for task completion, including any redemption restrictions and promo codes.

4

Content Rights

Define the content rights of your campaign. See the Content rights reference below.

Content rights reference

Field name	Description
Usage Rights	Optionally, [Toggle on] to request specific usage rights for all content generated for this campaign. Learn more about the usage right options. Start Date Specify the trigger that signifies the start of usage rights for the campaign content: When content is published/goes live. When the final assets are delivered. Duration Specify the period of time you will have usage rights on the content for this campaign. From the [Drop-down menu], select the duration as perpetual or choose from the available monthly durations. Optionally, Allow creators to negotiate start date and duration of the content usage rights. Optionally, Allow creators to negotiate usage rights, that is, the type of usage rights.
Exclusivity	Optionally, [Toggle on] to restrict creators from working with any competitors for a specific timeframe. Optionally, Allow creators to negotiate this exclusivity clause.
Brand Access	Optionally, [Toggle on] and specify dates for which you want access to your hired creators' content. Optionally, Allow creators to negotiate this brand access clause.
TikTok Spark Ads Authorization	Optionally, [Toggle on] and specify the duration for which you want access to your hired creators' TikTok content. Optionally, Allow creators to negotiate this clause. Learn more about TikTok Spark Ads or see impact.com's article on on how to Boost Creator Content with TikTok Spark Ads.

5

Brief

Define your campaign tasks, content guidelines, moodboard, brand materials, and draft submission method.

Task timeline

1. Optionally, [Toggle on] to set a task completion timeframe. Choose either Absolute Dates for submission deadlines or Relative Dates for tasks due within a set time after hiring or task creation:

   • Absolute Dates

     Select dates or time periods for each of the following:

     • Draft Deadline: Specify the date when the drafts are due.

     • Post Window: Specify the time frame in which creators are expected to publish or share content. This period can vary based on campaign requirements or deadlines and is important for ensuring timely delivery and engagement.

     • Metrics Deadline: Specify the date when the final deliverable’s metrics are due. This only applies to rare scenarios where the creators' social accounts aren't connected to impact.com.

   • Relative Dates

     Select dates or time periods for each of the following:

     • Draft Deadline: Specify when the drafts are due.

     • Post Window: Specify the time frame in which creators are expected to publish or share content. This period can vary based on campaign requirements or deadlines and is important for ensuring timely delivery and engagement.

     • Metrics Deadline: Specify the date when the final deliverable’s metrics are due. This only applies to rare scenarios where the creators' social accounts aren't connected to impact.com.

       • Hire means the date the creator is hired to the campaign. If you select this option and then add tasks to the campaign post-hire, then impact.com will use the creator's original hire date to calculate the new task's due date.

       Example: You select a relative due date of 1 month after hire. You hire a creator on October 1, so the due date for their initial tasks is calculated as November 1. If you assign more tasks to this creator on October 15, the new tasks will also be due on November 1 because you picked the date of hire as the date from which impact.com calculates relative due dates.

       • Task creation: Refers to the date a task is added to the campaign, regardless of when the creator was hired. If you choose this option and add tasks after hiring, impact.com will use the new task's creation date to set its due date.

       Example: You select a relative due date of 1 month after task creation. You hire a creator on October 1. The due date for their initial tasks is calculated as November 1 because the hire date is currently the same as the task creation date. If you assign more tasks to this creator on October 15, the new tasks will be due on November 15 because you picked the date of task creation as the date from which impact.com calculates relative due dates.

2. Optionally, select [Unchecked] Allow creators to negotiate to allow creators to propose different campaign-level due dates.

Tasks

Note: If you're unable to proceed to the next screen, then double-check that you've included link instructions for any tasks requiring a link in bio or a cadence duration for any tasks that are recurring.

1. Choose whether you or the creator define the tasks:

   • Select [Radio button] Creator defines if you want creators to define their own tasks during the negotiation phase.

   • Select [Radio button] Set tasks to define tasks you would like creators to complete.

---

Add a task

Proceed with these instructions if you opt to set your own tasks.

1. Select [Add] Add task.

2. From the Add Task slideout, select [Drop-down menu] to specify a social platform.

3. Complete the information associated with each task such as choosing your Content type and adding task Details. The fields available depend on the type of task you choose. To see what types of tasks you can add to your campaign, view the Task types & examples table below.

Note: If you select Dedicated Video as a YouTube task type, you must provide the video length in seconds. For example, input 60 for a 1-minute video.

1. Select the [Checked box] Require draft approval if you want to review a creator's post before they post it.

2. [Toggle on] the following options if they're available to you:

   • Link in bio — When selected creators are required to add a link in the profile section of their social media page. Link instructions and the amount of Time in bio are required when this option is selected.

   • Recurring task — This option applies when creators post daily, weekly, or monthly without specific due dates. You can specify the number of repeats and the duration for your chosen cadence, such as weekly tasks every 5 weeks. An Ends option is required when selected.

   • Custom timeline — This option applies when individual tasks have their own content submission dates and are not subject to the default task timeline. See Task Timeline above for more information.

     • If you've defined a task timeline, any custom timelines you create must fall within that duration. Additionally, the formatting of both timelines must match (absolute-to-absolute or relative-to-relative).

Custom task timelines are currently in closed beta and are not available in every impact.com account.

1. Select Add Task to complete the task creation process and close the slideout.

   • Alternatively, select Save & Add Another to add another task to your campaign.

2. Optionally, select [Checkbox] Allow creators to negotiate their tasks.

---

Task types and examples

Task types	Examples
Instagram	• Carousel — Publish a multi-image or multi-video post that users can swipe through • Static Image — Share one standalone image as a post • Live — Host a live broadcast on Instagram for real-time engagement • Static Post — Publish a single image post to your feed • Reel — Share a single reel to your feed • Story — Publish a 3-frame story with draft approval and a 24-hour link to the product in your bio • Video — Share a single video post to your feed
Facebook	• Post — Publish a single image post and tag our brand in the post • Video — Share a single video post to your Facebook feed
Pinterest	Upload an idea pin using one of the provided images and add a link to the description.
YouTube	• Shoutout — Include a 10-second mention of the product and link in the description • Integrated Video — Include our brand or product as part of your regular video content • Dedicated Video — Create a full video focused entirely on our brand or product
Twitch	Include a 5-second insert in your broadcast to mention {product name} and include a link in the description.
TikTok	Add a 5-second outro to your video mentioning {product name} with a handle and hashtag in the description.
Snapchat	Create a snap and add it to your story.
Create offline content	Create a video using <product> for television commercial purposes.
Publish in Podcast	• Sponsorship Mention — Include a 30-second mention of our brand or product in your episode • Integration — Incorporate our brand or product into the podcast content more extensively
Publish to Email List	Include a link to our online store in your monthly email newsletter.
Attend an Event	Attend the yearly summer festival and promote some of our product samples.
Sampling	Publish a product unboxing video to any of your social media platforms.
Custom Task	Attend a movie premier and create an Instagram story with 10 frames.

YouTube channel Id

Important: This section is only visible if you’ve added a YouTube task to the campaign during task creation.

1. Optionally, select whether you have a YouTube account.

   • If you do have an account, provide your YouTube handle or channel ID.

   • If you choose not to include your handle or channel ID this performance data won't be available to you.

To learn more about how to set up the YouTube Creator Partnerships integration in your campaign, see Set Up the YouTube Integration for Creator Campaigns.

Content guidelines

Specify any special instructions or guidelines for the creator's content. E.g., No other logos should be visible.

Handles and hashtags to use

Optionally, specify any Handles or Hastags creators should use in their content.

Moodboard

Optionally, upload up to 10 images of example content, or images that would act as inspiration for the creators.

• Only JPEG, JPG, and PNG file formats are supported.

• The maximum file size is 2.7 MB.

Brand materials

1. Optionally, add up to 5 documents with additional campaign information.

   • Supported file formats include PDF, PPTX, PPT, DOC, DOCX, TXT, XLS, XLSX, HTML, HTM, ODT, ODS, PNG, JPG, and JPEG.

   • Maximum file size is 7 MB.

2. Select the [Checked box] to restrict visibility to hired creators only; leave it unchecked to allow prospective creators to see the files.

Draft submission method

You can restrict creators to specific submission methods or allow them to submit their drafts using more than one method:

• File upload: Allow your creators to upload their task draft as a file.

• Submit URL: Allow your creators to submit a URL to their task draft. For example, creators can upload a Dropbox URL if they've stored their draft in Dropbox.

  • Optionally, you can provide URL instructions in the text box for your creators. Use this field to specify accepted URL types, such as Google Drive URLs only.

• Written description: Allow your creators to provide a written description of their task draft.

6

Tracking

1. If you're using performance-based compensation, [Toggle on] Click and conversion tracking. When creators generate tracking links, you can specify target pages or let them choose any page on your site.

   • Creators drive traffic to landing pages they choose — This option enables creators to choose landing pages.

   • Creators drive traffic to specific landing pages I choose — This option enables you to add multiple specific landing pages.

   • Creators drive traffic to my program's default landing page — This option uses your regular program defaults for creator campaign links.

2. Optionally, select [Checkbox] Add metadata to all campaign click and conversion tracking to add additional metadata parameters and follow these steps:

   1. Select [Checkbox], then select [Add] Add Metadata.

   2. From the [Drop-down menu], select the query parameter you want to pass and enter the value

   3. Optionally, add more parameters by selecting [Add] Add Metadata.

      • Metadata added to your campaign tracking link will be appended to the end of the link but won't be visible to creators when they generate vanity links.

      • If you select the Custom parameter you can set both the parameter name and value.

Note: You can use the dynamic tokens {iradid} and {irpid} as values for any of the metadata query parameters available, include Custom.

7

Review

Review the campaign details specified in the previous sections to see if you're happy with the outcome.

Save a campaign

1. Once you're done setting up the campaign, you can Publish campaign or Save as draft.

   • Publish campaign: The campaign is live, and creators can apply immediately.

   • Save as draft: The campaign is not live; you can edit and publish the campaign at a later stage.

2. Now you're ready to invite new partners and oversee your campaign applicants.