# Create a Product Boost Campaign

If you are an online retailer who lists and sells products from other vendors—or a direct-to-consumer (D2C) brand selling products on your own site—you can use Product Boost to increase site activity, deepen your relationship with partners, and drive more sales.

While Product Boost is especially useful for retailer brands, it is also available to any brand looking to temporarily boost commission rates and drive partner engagement. Follow the instructions below for help setting up your first Product Boost campaign.

{% hint style="info" %}
**Note:** This functionality is in beta. Contact your CSM or our [support team](https://app.impact.com/support/portal.ihtml?createTicket=true&) if you'd like to test this feature.
{% endhint %}

#### Create a Product Boost campaign

Product Boost campaigns let you offer higher commissions on specific products to encourage partners to promote them. You can fund the boosted commissions yourself, or your vendors can cover the extra cost in exchange for greater exposure. See [Product Boost Campaigns Explained](https://help.impact.com/brand/what-would-you-like-to-learn-about/beta-product-boost/product-boost-explained) for more details.

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → Campaign Manager → Product Boost**.
2. In the upper-right corner of the screen, select **Create Campaign**.
3. On the *Create a new campaign* screen, complete each section of the checklist.
   * Refer to the *Campaign checklist reference* below for more information on each section. Be sure to read [Product Boost Best Practices](https://help.impact.com/brand/what-would-you-like-to-learn-about/beta-product-boost/product-boost-best-practices) so you can get maximum value out of your campaign.
   * Select **Next** to progress through the checklist.
4. Select **Publish** when you’re done.
   * Alternatively, select **Save as draft** if you want to publish the campaign at a later stage.

#### Campaign checklist reference

<details>

<summary>Overview</summary>

| Field                | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| -------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign name        | <p>Name your campaign using 100 characters or fewer. We recommend using a clear naming convention to help partners quickly understand the focus of the campaign.</p><p>• <mark style="color:$success;">Recommended</mark>: <em>Anvil ForgeMasters at Acme SuperCenter - Product Boost</em>.</p><p>• <mark style="color:$danger;">Not recommended</mark>: <em>Acme SuperCenter Product Boost Campaign</em>.</p>                                                                                                                                                                                                                                     |
| Vendor               | <p>Optionally, select a vendor program from the <img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media" alt=""> <strong>\[Drop-down menu]</strong> to indicate who is funding this campaign. You'll only see vendors <a href="beta-product-boost-for-retailers/get-started-with-retail-media-as-a-retailer">you're connected with</a>.</p><p>Alternatively, if you prefer to fund the campaign yourself, leave this field blank.</p> |
| Internal Campaign ID | <p>Optionally, add your own unique identifier for this campaign. This identifier can have numeric or text values, and is not visible to partners.</p><p>You can use this ID to easily identify different versions of the same campaign when managing active campaigns, or to identify the campaign in reporting.</p>                                                                                                                                                                                                                                                                                                                               |

</details>

<details>

<summary>Eligibility</summary>

{% hint style="warning" %}
**Important:** The partners you select here will be automatically enrolled once the campaign goes live. This automatic enrollment is different from other creator and performance campaigns, where partners must be invited or discover and apply on their own.
{% endhint %}

| Option                         | Description                                                                                                                                                                                                                                                                                                                                           |
| ------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| My joined partners             | Select this option to add all the partners who are joined to your campaign’s associated program. You cannot add partners who are not joined to the campaign’s associated program with an active contract.                                                                                                                                             |
| Joined partners from my groups | Select this option to enter the names of the [partner groups](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) you want to add to the campaign. If the same partner is present in multiple selected groups, they will only be enrolled once. |
| Specific partners              | Select this option to add specific partners to the campaign by name. You can only add partners who are joined to your campaign’s associated program.                                                                                                                                                                                                  |

{% hint style="info" %}
**Note:** If you decide to remove partners from your program after the Product Boost campaign begins, they'll also be removed from the campaign, because only partners joined to the associated program are eligible for the campaign.
{% endhint %}

</details>

<details>

<summary>Compensation</summary>

| Field               | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Budget              | Set the maximum amount this campaign can spend while active. Optionally, select the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b5e1740618ed6571d97b8fed7c25a7678f85d375%2F299632fb6f4f91fbf9847471754cc6180e4284a65b4960af4c4ea472a159f552.svg?alt=media) **\[Checkbox]** to ensure that the campaign will automatically end when the budget is reached, reverting all partner product promotions to the template term commission rates you’ve set with those partners. If the budget is used up, you’ll still have the option to extend it later.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| Payout Duration     | <p>Set the start and end dates for your campaign. We recommend running your campaign for 1-2 months. This gives partners time to plan, create, and update content, while ensuring products get enough exposure during the boosted commission period. If the commission period ends, you’ll still have the option to extend the campaign.</p><p>• If you choose <em>Today</em> as the start date, the campaign will begin at the exact time you publish it. For example, if it’s July 11 at 3:55 PM when you publish, the campaign will start at <strong>3:55 PM on July 11</strong>.</p><p>• You can set a 1-day campaign duration by setting the same start and end date. The campaign will run from 00:00:00 up to and including 23:59:59 in your brand account's timezone (unless you select <em>Today</em> as the start date).</p>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| Event Type Selector | <p>Select the event type you want to pay out on during this campaign, e.g., <em>Online Sale</em>.</p><p><strong>Important:</strong> Your partners must have this event type included on their template terms to qualify for the boosted payout. If they don’t, the conversion won’t be credited, and they’ll receive an <code>ACTION\_TRACKER\_NOT\_FOUND</code> error.</p>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| Payout Groups       | <p>You can set custom payout rates at the SKU or category level using <a href="../platform-features/contracts-and-template-terms/template-terms/set-payout-rules-using-payout-groups">Payout Group rules</a>. These rules define which products are eligible for boosted commissions. Only products that match the rules will be attributed to the campaign.</p><p>• We recommend listing specific SKUs so partners can deliver targeted promotions with minimal friction. E.g., <code>Item SKU contains ANV123</code> <img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-6282f271b7521383385339243690b303086736d9%2F3b5a585dd2895bdf1c30d1236c72ba590dddd18717863b27074c8d313d05ae20.svg?alt=media" alt=""> <strong>\[Add Another]</strong> <code>Item SKU contains PARA123</code> etc., instead of <code>Item category is Equipment</code>.</p><p>• Payout group rules are always evaluated at the item level, i.e., if a sale includes multiple items, only the products that meet your rules will be counted toward the campaign and receive the boosted payout.</p><p>• Any <a href="../platform-features/contracts-and-template-terms/template-terms/create-template-terms">payout adjustments</a> from the partner’s base contract will still apply, even when a Product Boost campaign is active.</p> |
| Payout Priority     | <p>If you have multiple concurrent Product Boost campaigns promoting the same SKUs, you can use these settings to specify which campaign's compensation rules to apply and budget to exhaust first. E.g., if your vendor-funded campaign and your internal-funded campaign promote overlapping SKUs, you may want to cover commissions with the vendor-funded campaign's budget first.</p><p>• <strong>Preferred</strong> — Treat this campaign and its compensation rules as the default when a partner participating in multiple campaigns with overlapping rules promotes a product.</p><p>• <strong>Standard</strong> — Apply this campaign and its compensation rules when the <em>Preferred</em> campaign had been marked complete or its end date has been reached.</p><p>• <strong>Non-preferred</strong> — Treat this campaign and its compensation rules as a fallback for when the <em>Preferred</em> and <em>Standard</em> campaigns have been marked complete or their end dates have been reached.</p>                                                                                                                                                                                                                                                                                                                                                                                  |

</details>

<details>

<summary>Preview</summary>

Review the campaign details you specified in previous sections to see if you're happy with the outcome before publishing.

</details>
