> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/seller-partnerships/amazon-seller-partnerships/amazon-seller-reporting-for-partners/seller-performance-by-program-for-partners.md).

# 面向合作伙伴的卖家 - 按项目效果表现

该 *Seller - 按项目表现* 报告显示您已加入哪些 Amazon Seller 计划，以及哪些品牌 [素材](/partner/zh/ni-xiang-liao-jie-shen-me/platform-features/marketing-content/requests/request-assets/submit-and-manage-asset-requests-as-a-partner.md) 带来了最强的表现和客户互动。

## 管理报告

1. 在顶部导航栏中，选择 **报告 → 更多报告**.
2. 从 *类别* 在搜索栏旁边的筛选器中，选择 **绩效** 筛选器。
3. 选择 [**Seller - 按项目表现**](https://app.impact.com/secure/mediapartner/report/viewReport.report?handle=seller_perf_by_program).
   * 您还可以将报告固定到顶部导航栏：将鼠标悬停在该行上并选择 **固定**.
4. 在报告标题下，筛选要查看的数据。设置好所需筛选条件后，选择 ![](/files/b3b8d4a571ed0a0b5d2fbc19523e97ad882b4a69) **\[搜索]**.
   * 使用页面右上角的图标来 ![](/files/7300b577d66b344ab391cdeb63f5c2b853f6a8a7) **\[计划]**, ![](/files/d7a4af02dc036c19ba620799bcac509e1f43ddf7) **\[下载]** 将报告导出为 PDF、Excel 或 CSV 格式，或者 ![](/files/b08cdaccbe89d4576f59787595e798d9fc5a6bb7) **\[导出]** 通过 API 获取。
   * 请参阅下面的参考信息，以更好地了解该报告。

<details>

<summary>筛选参考</summary>

| 筛选   | 说明                                                                                                                                                                                                                                                                                                                                                                    |
| ---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 日期范围 | 按创建时间筛选数据。                                                                                                                                                                                                                                                                                                                                                            |
| 汇总级别 | 选择是否要按 *Creative ID* 值（`aa_creative_id`）汇总报告，而不是默认的 *项目 ID* (`aa_adgroup_id`）。使用 Creative ID 选项将显示 [Shared ID](/partner/zh/ni-xiang-liao-jie-shen-me/seller-partnerships/amazon-seller-partnerships/amazon-sub-affiliate-tracking/elevate-your-seller-partnerships-with-sub-affiliates.md#tip-2-add-sharedids-to-your-impact-com-links-0-1) 在 *Creative ID* 列中选择发票编号。 |
| 项目   | 按您想查看数据的品牌计划进行筛选。                                                                                                                                                                                                                                                                                                                                                     |

</details>

<details>

<summary>报告数据列说明</summary>

| 列            | Amazon 属性                                 | 说明                                                                         |
| ------------ | ----------------------------------------- | -------------------------------------------------------------------------- |
| 品牌名称         | 不适用                                       | impact.com 上品牌的名称。                                                         |
| 项目名称         | `adGroupId`                               | 品牌的 Amazon Seller 计划名称。                                                    |
| 项目 ID        | 不适用                                       | 品牌的 Amazon Seller 计划的唯一标识符。                                                |
| Creative ID  | 不适用                                       | 这包括 `共享 ID` 参数的值，您将其添加到跟踪链接中，以便随转化传递额外数据，例如 `sharedid=`**`NoahLott-Ad1`**. |
| 点击（DPV）      | `attributedTotalDetailPageViewsClicks14d` | 您因通过广告点击将客户引导至该计划商品详情页而获得归因的次数。                                            |
| 加入购物车点击（ATC） | `attributedTotalAddToCartClicks14d`       | 您因通过广告点击促使客户将该计划的商品加入购物车而获得归因的次数。                                          |
| 购买           | `attributedTotalPurchases14d`             | 客户购买了至少 1 件该计划商品的次数。购买包括商品租赁和订阅。                                           |
| 售出件数         | `totalUnitsSold14d`                       | 客户在看到您的广告后在 Amazon 上购买的该计划商品总数量。可能会有多个 *售出件数* 出现在单个 *购买中*.                 |
| 商品销售额        | `totalAttributedSales14d`                 | 通过广告点击促成该计划商品购买而产生的总销售额。                                                   |
| 点击访问         | `click-throughs`                          | 客户点击您的广告并被引导至广告外目的地（例如，该计划的商品详情页或落地页）的次数。                                  |

</details>


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