> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/seller-partnerships/amazon-seller-partnerships/amazon-seller-reporting-for-partners/seller-performance-by-product-for-partners.md).
# 面向合作伙伴的卖家 - 按商品效果表现
该 *卖家 - 按产品表现* 该报告显示您为亚马逊上的每个品牌产品带来了多少流量和收入。
## 管理报告
1. 在顶部导航栏中，选择 **报告 \[下拉菜单] → 更多报告**.
2. 从 *类别* 在搜索栏旁边的筛选器中，选择 **绩效** 筛选器。
3. 选择 [**卖家 - 按产品表现**](https://app.impact.com/secure/mediapartner/report/viewReport.report?handle=partner_seller_Perf_by_product).
* 您还可以将报告固定到顶部导航栏：将鼠标悬停在该行上并选择 **固定**.
4. 在报告标题下，筛选要查看的数据。设置好所需筛选条件后，选择  **\[搜索]**.
* 使用页面右上角的图标来  **\[计划]**,  **\[下载]** 将报告导出为 PDF、Excel 或 CSV 格式，或者  **\[导出]** 通过 API 获取。
* 请参阅下面的参考信息，以更好地了解该报告。
筛选参考
| 筛选 | 说明 |
| ---- | ----------------------------- |
| 日期范围 | 按创建时间筛选数据。 |
| 产品类别 | 通过选择产品所属类别来限制您看到的产品，例如， *鞋类*. |
报告数据列说明
| 列 | Amazon 属性 | 说明 |
| ------------ | ---------------- | --------------------------------------------------- |
| 产品名称 | `产品名称` | 产品在品牌产品目录中的名称。 |
| 品牌 | `广告组ID` | 销售该产品的品牌名称。 |
| 点击（DPV） | `14天归因详情页浏览点击` | 点击 *详情页浏览量（DPV）* 指您因通过广告点击将顾客引导至该品牌产品详情页而获得归因的次数。 |
| 加入购物车点击（ATC） | `14天归因加入购物车点击次数` | 指您因通过广告点击促使顾客将该品牌产品加入购物车而获得归因的次数。 |
| 购买 | `归因购买` | 顾客进行的一次购买中至少包含 1 件该品牌产品的次数。购买包括产品租赁和订阅。 |
| 售出件数 | `14天售出件数` | 顾客在看到您的广告后于亚马逊上购买的品牌产品总数量。可能有多次 *售出件数* 出现在单个 *购买中*. |
| 商品销售额 | `14天归因销售额` | 通过广告点击促成该计划商品购买而产生的总销售额。 |
---
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