> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/seller-partnerships/amazon-seller-partnerships/amazon-seller-reporting-for-partners/amazon-seller-reporting-explained-for-partners.md).

# 面向合作伙伴的 Amazon 卖家报告说明

作为 Amazon Seller 计划的合作伙伴，除了 Amazon Seller 专属报告外，您还可以访问 impact.com 的标准绩效报告范围。与包含汇总指标和洞察的绩效报告不同，您的 Amazon Seller 报告包含直接来自 Amazon 的原始数据。

这些报告可帮助您识别哪些产品和合作伙伴正在推动结果，从而微调您的推广策略并最大化您的影响力。

## Amazon Seller 报告有哪些不同之处

查看 Amazon Seller 报告时，请牢记以下注意事项：

* 在记录到前 10 次客户点击之前，点击流量不会显示。
* 在记录到 10 次客户点击并且您带来首笔销售之前，转化不会显示。
* 转化和流量数据出现前，可能会有长达 2 天的延迟。
* 其他跟踪参数（例如附加到跟踪链接的 sharedIDs）必须遵循 [特定的格式规则](/partner/zh/ni-xiang-liao-jie-shen-me/seller-partnerships/amazon-seller-partnerships/amazon-sub-affiliate-tracking/track-your-sub-affiliate-traffic-as-a-seller-partner.md).

## 访问您的 Amazon Seller 报告

1. 在顶部导航栏中，选择 **报表 →** **更多报告**.
   * 或者，在顶部导航栏中，选择 **报告** **→ 更多 → 更多报表**.
2. 从 *类别* 筛选器旁边，选择 **绩效**.
   * 您应该会看到以下报告：

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FFk5zG5eUeBfYuERIsD7J%2FScreenshot%202026-05-24%20at%2021.01.16.png?alt=media&amp;token=d6f9b54a-26a8-406b-90b4-1d1d6eb09640" alt="" width="563"><figcaption></figcaption></figure></div>

<table><thead><tr><th width="209.6328125">报告</th><th>说明</th></tr></thead><tbody><tr><td><a href="/partner/zh/ni-xiang-liao-jie-shen-me/seller-partnerships/amazon-seller-partnerships/amazon-seller-reporting-for-partners/seller-performance-by-program-for-partners.md">卖家 — 按计划的绩效</a></td><td>此报告显示您的 Amazon Seller 计划的表现，并包含点击量、商品详情页浏览量、加入购物车、商品购买和销售额等指标。</td></tr><tr><td><a href="/partner/zh/ni-xiang-liao-jie-shen-me/seller-partnerships/amazon-seller-partnerships/amazon-seller-reporting-for-partners/seller-performance-by-product-for-partners.md">卖家 — 按商品的绩效</a></td><td>此报告显示单个商品的表现，并提供每个商品的展示量、点击量、商品销售和转化率的详细数据。</td></tr></tbody></table>

* 要将您的 Amazon Seller 报告固定到顶部导航栏以便快速访问，请将鼠标悬停在该行上并选择 **固定**.
* 打开报告后，您可以使用右上角的图标来 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **\[安排]** 按特定频率传送该报告， ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **\[下载]** 将其下载为 PDF、Excel 或 CSV 格式，或者 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FyxY2hdErjaHBF1VAheTI%2FExport.svg?alt=media\&token=d11da699-ae22-4b4e-a3d0-c0f69c244e83) **\[导出]** 通过 API 导出。


---

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