> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/platform-features/trackonomics/trackonomics-reports/overview-by-story-detail-report.md).

# 按 Story 详情概览报告

{% hint style="success" %}
**注：** 访问此报告需要 Trackonomics 加载项。此功能的一个版本也可通过 Trackonomics Essentials 免费使用。有关该加载项的信息，请 [联系支持](mailto:trackonomics.support@impact.com)。要激活 Essentials，请 [访问此页面](https://impact.com/trackonomics-essentials/).
{% endhint %}

本文介绍了 *Trackonomics：按故事概览* 报告，是对……的下钻分析 [按故事概览](/partner/zh/ni-xiang-liao-jie-shen-me/platform-features/trackonomics/trackonomics-reports/overview-by-story-report.md)。当你需要详细查看某个故事或帖子时，请使用此报告。它会显示关键指标、随时间变化的表现趋势，以及通过该故事售出的产品。

### 访问报告

1. 在顶部导航菜单中，选择 **Trackonomics →** [**按故事概览**](https://app.impact.com/secure/mediapartner/fr/publisher-pro/performancebystory.ihtml).
2. 选择你要查看的日期范围。
3. 在下方的报告表格中 *概览* 图表中，找到你要分析的故事。
4. 在该故事所在行中，选择 **查看报告**.

<details>

<summary>你还可以执行的其他操作</summary>

详细报告打开后，你可以使用右上角的操作来管理或共享该报告。

* 选择 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **\[邮件]** 以通过电子邮件发送报告。
* 选择 <img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FLr2mrx88gRUbtAlLCTeO%2FUntitled%20design%20(3).svg?alt=media&amp;token=8b0cabe6-c009-40de-8702-900f8e19e7ec" alt="" data-size="line"> **\[计划]** 以设置定期发送。
* 选择 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **\[下载]** 以下载完整报告或可用部分。
  * 将鼠标悬停在某个报告部分上以选择 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **\[下载]** 并下载该部分（如果可用）。
  * 将鼠标悬停在某个报告部分上以选择 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FyxY2hdErjaHBF1VAheTI%2FExport.svg?alt=media\&token=d11da699-ae22-4b4e-a3d0-c0f69c244e83) **\[导出]** 并通过 API 导出该部分（如果可用）。

</details>

### 报告部分

该 *Trackonomics：按故事概览* 报告包含以下部分：

<details>

<summary>页面信息</summary>

此部分显示你正在分析的故事的基本详情。

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2F0j9N5fT0q2uSRlsg67TL%2FScreenshot%202026-04-09%20at%2016.34.07.png?alt=media&amp;token=9afb0d45-130d-4209-ae31-73dcf72d937e" alt="" width="563"><figcaption></figcaption></figure></div>

<table><thead><tr><th width="319.8515625">列</th><th>说明</th></tr></thead><tbody><tr><td>页面标题</td><td>该故事的标题。</td></tr><tr><td>页面 URL</td><td>该故事的直接 URL。</td></tr><tr><td>页面图片</td><td>与该故事关联的主图像。</td></tr><tr><td>页面作者</td><td>该故事的作者或作者们。</td></tr><tr><td>页面发布日期</td><td>该故事发布的日期和时间。</td></tr><tr><td>商品销售额</td><td>归因于该特定故事的销售所产生的总收入。</td></tr></tbody></table>

</details>

<details>

<summary>摘要指标</summary>

此部分提供该故事在所选日期范围内的 4 个关键绩效指标（KPI）。

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FDR4OxMFIjXSOg6a0HbCL%2FScreenshot%202026-04-09%20at%2016.41.18.png?alt=media&amp;token=dfc96d7b-5d93-4e5c-acd4-953cd3ddcb62" alt="" width="563"><figcaption></figcaption></figure></div>

<table><thead><tr><th width="329.546875">指标</th><th>说明</th></tr></thead><tbody><tr><td>点击</td><td>该故事中追踪链接的总点击次数。</td></tr><tr><td>商品销售额</td><td>通过该故事售出的所有商品产生的总收入。</td></tr><tr><td>毛佣金</td><td>归因于该故事的销售所赚取的总毛佣金。</td></tr><tr><td>每次点击收益</td><td>源自该故事的每次点击所赚取的平均佣金（佣金 ÷ 点击次数）。</td></tr></tbody></table>

</details>

<details>

<summary>随时间变化的表现</summary>

此交互式折线图可直观展示所选指标在你选择的日期范围内的表现趋势。你可以将鼠标悬停在图表上查看某一天的数据。

* **商品销售额**—所选期间内通过所选故事售出的商品所产生的总收入。
* **商品数量**—所选期间内通过所选故事售出的商品总数。

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FmFUlG74tNZKGwsHxOG9v%2FScreenshot%202026-04-09%20at%2016.18.38.png?alt=media&amp;token=08cad3fb-cea1-4da6-8238-e9d4b0d63010" alt="" width="563"><figcaption></figcaption></figure></div>

</details>

<details>

<summary>销售分布</summary>

此条形图提供表现最佳产品的可视化摘要，帮助你了解该故事的收入是来自许多不同产品，还是集中在少数几个产品上。

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FBhuRqC86Sotbe7er6JPI%2FScreenshot%202026-04-13%20at%2011.52.52.png?alt=media&amp;token=1033c448-f9d4-4dc9-904a-b1c84b192d9f" alt="" width="563"><figcaption></figcaption></figure></div>

</details>

<details>

<summary>产品表现</summary>

此表提供最细粒度的视图，列出因该故事中的点击而售出的每个单独产品。

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FWzZNv52bXErLJgml0chi%2FScreenshot%202026-04-09%20at%2017.13.56.png?alt=media&amp;token=1e5a476a-0e31-4abc-8c91-51e568fed9cd" alt="" width="563"><figcaption></figcaption></figure></div>

| 列     | 说明              |
| ----- | --------------- |
| 广告主名称 | 促成该产品销售的品牌名称。   |
| SKU   | 库存量单位或唯一产品标识符。  |
| 产品名称  | 所购买产品的名称。       |
| 商品数量  | 该交易中售出的产品单位数。   |
| 商品销售额 | 该特定产品销售所产生的总收入。 |

</details>


---

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