> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/platform-features/trackonomics/trackonomics-reports/overview-by-media-property-report.md).

# 按媒体属性概览报告

{% hint style="success" %}
**升级**：此功能可通过 Trackonomics Essentials 免费使用。若要使用它，以及一整套可帮助您发展项目的其他工具， [激活 Trackonomics Essentials](https://impact.com/trackonomics-essentials/) 今天。
{% endhint %}

使用此报告查看哪些平台表现最佳，以及您的收入和转化来自哪里，以便您将更多资源投入到表现最好的渠道。

1. 在顶部导航菜单中，选择 **Trackonomics →** [**按媒体属性概览**](https://app.impact.com/secure/mediapartner/report/report.ihtml?handle=trackonomics_performance_by_media_property).

如果您的项目使用多种货币，可在右上角设置货币。您还可以选择 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-5a85ab28098ee50ab9b071bbdbbffa24d4fab327%2Fdfc9e3774c247872fad291a1838ba2a1d55d0007aae4628c1932e8e5a21fbf7a.svg?alt=media) **\[下载]** 以下载 PDF 或 CSV 格式的报告，或者 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-5e962e68a3cf6c87d7ade712b204bae70f02fe42%2F07666ee42fc00c5eb99a6545e1f573505a3888c370d4751169eab2b06d01158c.svg?alt=media) **\[电子邮件]** 通过电子邮件发送报告。按日期范围筛选，以查看特定时间段内的数据。

## 报告数据分段

![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-9a2918091e35ea60a7f1f19d050cb987bbd2817c%2F1922dac8d47e439091b1bdc22fdd361c98c8efc54201915a40ea936cda288008.svg?alt=media) 此功能仅适用于 Trackonomics 附加组件。请联系 [支持](mailto:trackonomics.support@impact.com) 以获取更多信息。

此报告中的数据组织为以下部分：

{% tabs %}
{% tab title="交互式表现图表" %}
此部分包含两张不同的图表和一个交互式指标显示。

1. **主要趋势图：** 此面积图显示所选日期范围内单一指标的趋势。所显示的指标由 *指标选择按钮* 位于图表正下方。
2. **指标选择按钮：** 这些按钮（例如， *佣金 - 净额*, *点击*, *销售 - 净额*）可让您快速更改 *主要趋势图* 中显示的数据，从而立即概览该指标的表现。
3. **总佣金与点击量对比图：** 此辅助折线图提供两个关键绩效指标之间的对比趋势分析： *佣金 - 总额* 和 *点击*。此图表为静态，不受 *指标选择按钮*.

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-8c0861ee25ec437838bb2bb0dd03250e45f70f98%2F64d4c2c85564d38fe80ef9d21fb918276ce79e3db3a4e0bb0245634966b6121d.png?alt=media" alt=""><figcaption></figcaption></figure></div>

若要下载此图表数据，请选择 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-5a85ab28098ee50ab9b071bbdbbffa24d4fab327%2Fdfc9e3774c247872fad291a1838ba2a1d55d0007aae4628c1932e8e5a21fbf7a.svg?alt=media) **\[下载]** 右上角的。
{% endtab %}

{% tab title="数据表" %}
这组数据以表格形式呈现。它显示哪些社交渠道带来了最多的收入或转化。选择以下内容即可下载此数据表： ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-5a85ab28098ee50ab9b071bbdbbffa24d4fab327%2Fdfc9e3774c247872fad291a1838ba2a1d55d0007aae4628c1932e8e5a21fbf7a.svg?alt=media) **\[下载]** 右上角的。以下数据点包括：

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-1dd5ae1419e6416b8fb1a581245ec9563a0ca187%2Fb18fb442df2dc8689df019661c0c39e1c9893795b64016453d7661d0fd31eb0a.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

<details>

<summary>数据点参考表</summary>

<table><thead><tr><th width="199.86328125">数据点</th><th>说明</th></tr></thead><tbody><tr><td>媒体属性</td><td>此列显示用于推广广告主品牌的具体平台、渠道或数字资产。它用于标识流量、点击和转化的来源。</td></tr><tr><td>佣金 - 总额</td><td>在任何扣除或审核之前，归因于您的所有行动（销售、潜在客户、安装等）的总佣金金额。此总额包括所有转化，不论其审批状态如何（例如，待处理、已批准、已撤销）。</td></tr><tr><td>佣金 - 毛额</td><td>所有有效行动（仅已批准的转化）的总佣金金额，在任何调整或合作伙伴费用等扣除之前。若没有撤销或追缴发生，该金额即为您可获得的收益。</td></tr><tr><td>佣金 - 净额</td><td>在行动审核（例如取消的订单）、撤销（例如退货或欺诈）、调整以及合作伙伴或平台费用之后，您应得的最终佣金。该金额即实际支付给您的金额。</td></tr><tr><td>销售 - 净额</td><td>已通过审核且未被取消或退款的已验证销售数量（例如产品购买）。使用此指标衡量表现质量和转化情况。</td></tr><tr><td>潜在客户 - 净额</td><td>去除重复、垃圾信息或无效条目后生成的有效潜在客户数量（例如，表单提交、试用注册）。此指标反映实际的合格潜在客户数量。</td></tr><tr><td>点击</td><td>通过 impact.com 跟踪的您的联盟链接产生的点击次数（引荐）。点击可包括独立点击和重复点击，有助于衡量流量规模和链接互动。</td></tr><tr><td>展示次数</td><td>帮助衡量针对特定广告主的推广活动覆盖范围和可见度的总浏览次数。</td></tr><tr><td>每次点击收益（EPC）</td><td>EPC 显示通过您的跟踪链接带来的每次点击可赚取多少收益。按时间衡量时，这有助于比较不同活动或内容的表现。</td></tr><tr><td>转化率（CR）</td><td>促成成功且有效转化（销售或潜在客户）的点击所占百分比。该关键指标用于衡量您的流量转化为行动的效果。</td></tr></tbody></table>

</details>


---

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