> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/platform-features/trackonomics/trackonomics-reports/overview-by-advertiser-report.md).

# 按广告主概览报告

{% hint style="success" %}
**升级**: 此功能可通过 Trackonomics Essentials 免费使用。若要访问它，以及一整套用于助力您的项目增长的额外工具， [启用 Trackonomics Essentials](https://impact.com/trackonomics-essentials/) 今天。
{% endhint %}

此报告可帮助您根据合作品牌跟踪数据。

1. 在顶部导航菜单中，选择 **Trackonomics →** [**按广告主概览**](https://app.impact.com/secure/mediapartner/report/report.ihtml?handle=trackonomics_performance_by_advertiser).

如果您的项目支持多种货币，您可以在右上角设置货币。您也可以选择 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-5a85ab28098ee50ab9b071bbdbbffa24d4fab327%2Fdfc9e3774c247872fad291a1838ba2a1d55d0007aae4628c1932e8e5a21fbf7a.svg?alt=media) **\[下载]** 以 PDF 或 CSV 格式下载您的报告，或者 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-5e962e68a3cf6c87d7ade712b204bae70f02fe42%2F07666ee42fc00c5eb99a6545e1f573505a3888c370d4751169eab2b06d01158c.svg?alt=media) **\[电子邮件]** 通过电子邮件发送报告。按日期范围筛选可让您查看特定时间段内的数据。

#### 报告数据分段

![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-9a2918091e35ea60a7f1f19d050cb987bbd2817c%2F1922dac8d47e439091b1bdc22fdd361c98c8efc54201915a40ea936cda288008.svg?alt=media) 此功能仅适用于 Trackonomics 附加组件。请联系 [支持团队](mailto:trackonomics.support@impact.com) 以获取更多信息。

本报告中的数据按以下部分组织：

{% tabs %}
{% tab title="交互式绩效图表" %}
本部分包含两张不同的图表和一个交互式指标显示。

1. **主要趋势图：** 此面积图展示您所选日期范围内单个指标的趋势。所显示的指标由以下内容控制： *指标选择按钮* ，位于图表正下方。
2. **指标选择按钮：** 这些按钮（例如， *佣金 - 净额*, *点击*, *销售 - 净额*）可让您快速更改以下内容中显示的数据： *主要趋势图* ，从而即时概览该指标的表现。
3. **总佣金 vs. 点击图表：** 此辅助折线图提供两个关键绩效指标之间的对比趋势分析： *佣金 - 总额* 和 *点击* 。此图表是静态的，不受以下内容影响： *指标选择按钮*.

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-58c5f8d46ab2afe23dc330460d81bcb355f903cf%2F2837580de3f08b00d7ffdd44c0cd4b7138dc0e36feb71f0f15805b68acef5a08.png?alt=media" alt=""><figcaption></figcaption></figure></div>

可通过选择以下内容下载此图表数据： ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-5a85ab28098ee50ab9b071bbdbbffa24d4fab327%2Fdfc9e3774c247872fad291a1838ba2a1d55d0007aae4628c1932e8e5a21fbf7a.svg?alt=media) **\[下载]** ，位于右上角。
{% endtab %}

{% tab title="数据表" %}
这组数据以表格形式呈现，并涵盖您所合作的各个广告主的更广泛数据对比。可通过选择以下内容下载此数据表： ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-5a85ab28098ee50ab9b071bbdbbffa24d4fab327%2Fdfc9e3774c247872fad291a1838ba2a1d55d0007aae4628c1932e8e5a21fbf7a.svg?alt=media) **\[下载]** ，位于右上角。这些数据点包括：

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fy8TtriESs8BNe9yeS188%2FScreenshot%202026-05-24%20at%2019.24.30.png?alt=media&amp;token=d260753f-3ef3-446b-90d8-0a6dd66ee93a" alt=""><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

<details>

<summary>数据点参考表</summary>

<table><thead><tr><th width="199.640625">数据点</th><th>说明</th></tr></thead><tbody><tr><td>广告主名称</td><td>您通过 impact.com 合作的广告主名称。</td></tr><tr><td>佣金 - 总额</td><td>归属于您的所有操作（销售、潜在客户、安装等）的总佣金金额，未扣除任何费用或经过验证之前。此总额包括所有转化，不论批准状态如何（例如，待处理、已批准、已撤销）。</td></tr><tr><td>佣金 - 毛额</td><td>所有有效操作（仅已批准的转化）的总佣金金额，未扣除任何调整或合作伙伴费用等。此金额反映的是如果没有撤销或追缴情形发生，您本可获得的收入。</td></tr><tr><td>佣金 - 净额</td><td>在操作验证（例如取消订单）、撤销（例如退货或欺诈）、调整以及合作伙伴或平台费用之后，您应得的最终佣金。此金额才是实际支付给您的金额。</td></tr><tr><td>销售 - 净额</td><td>已验证销售（例如产品购买）的数量，这些销售已获批准且未被取消或退款。此指标可用于衡量绩效质量和转化情况。</td></tr><tr><td>潜在客户 - 净额</td><td>在移除重复、垃圾信息或无效条目后生成的有效潜在客户数量（例如表单完成、试用注册）。该指标反映实际的合格潜在客户数量。</td></tr><tr><td>点击</td><td>通过您经由 impact.com 跟踪的联盟链接产生的点击次数（引荐）。点击可包括唯一点击和重复点击，有助于衡量流量规模和链接互动。</td></tr><tr><td>展示次数</td><td>用于衡量您针对特定广告主的推广活动覆盖面和可见度的总浏览次数。</td></tr><tr><td>每次点击收益（EPC）</td><td>EPC 显示您通过跟踪链接带来的每次点击所获得的收益。随时间衡量时，这有助于比较不同活动或内容的表现。</td></tr><tr><td>转化率（CR）</td><td>导致成功且有效转化（销售或潜在客户）的点击百分比。这是衡量流量转化为操作效果的关键指标。</td></tr></tbody></table>

</details>


---

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