> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/platform-features/tracking/tracking-links/link-parameters/implement-tracking-for-rewards-programs.md).

# 为奖励计划实施跟踪

在某些地区，隐私法禁止使用跟踪 Cookie，除非用户已提供同意。这意味着，除非用户同意被跟踪，否则无法跟踪其与你内容的互动并将其归因于你。不过，在某些情况下，用户会被视为已默示同意跟踪。

无需同意的 Cookie 被视为“对提供用户请求的服务绝对必要”。例如，在线购物门户中用于记录用户购买情况的购物车，以及用于跟踪奖励计划购买情况的 Cookie。

## 为奖励计划实施跟踪

{% hint style="success" %}
此功能仅适用于特定的 impact.com 版本或附加组件。 [联系我们](https://app.impact.com/support/portal.ihtml?createTicket=true) 以升级你的账户并获得访问权限！
{% endhint %}

本文将说明在符合条件的促销模式下，如何使用 `im_rewards` 跟踪参数实施符合隐私要求的跟踪。通过使用此参数，你可以确保用户与内容的互动能够被正确跟踪，并归因到你的忠诚度和奖励计划。这反过来可确保：

* 用户始终获得他们期望的奖励。
* 你将获得你推动的转化的归因和付款。
* 品牌能够更准确地了解你所提供的价值。

{% hint style="success" %}
**注意：** 对 `im_rewards` 参数的更改可能不会立即影响你所有的链接，因为这需要你和相关品牌双方的采纳。请立即实施，以便在更多合作品牌采用该功能后，获得增加的归因。
{% endhint %}

## 关键注意事项

* 该 `im_rewards` 参数表示一个返现、忠诚度或奖励计划，该计划不需要用户明确同意。
* 此参数不应普遍用于所有跟踪链接，只应在用户参与返现、忠诚度或奖励计划时使用。
* 你应始终对你的跟踪做法保持透明，并确保其符合 [GDPR](https://en.wikipedia.org/wiki/General_Data_Protection_Regulation) 以及其他相关隐私法规。这包括明确说明在奖励和忠诚度计划中使用跟踪机制。

## 实施 `im_rewards` 参数

{% hint style="warning" %}
**重要：** 此参数目前仅适用于符合条件的返现、忠诚度或奖励合作伙伴。
{% endhint %}

* 使用 `im_rewards` 查询字符串参数更新相关的奖励跟踪链接。带有 `im_rewards=1` 的示例跟踪链接如下：

  `https://examplebrand.sjv.io/c/123/345?im_rewards=1&subid1=1234567`


---

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