> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/platform-features/marketing-content/brand-assets/download-a-brand-asset.md).

# 下载品牌素材

从 *素材* 页面上，您可以下载多种品牌素材的 CSV 文件，例如 *邮件*, *图片*，以及 *文本链接* 素材，或者您可以下载以下内容的原始版本： *图片* 和 *视频* 素材。有关更多信息，您可以了解如何 [管理这些素材](/partner/zh/ni-xiang-liao-jie-shen-me/platform-features/marketing-content/brand-assets/manage-assets-as-a-partner.md).

## 下载素材的 CSV 文件

1. 在顶部导航栏中，选择 **管理** → [**品牌创意**](https://app.impact.com/secure/mediapartner/ads/searchAdsDirectoryMP.ihtml#adType=TEXT).
2. 使用顶部筛选栏查看特定素材类型（例如， *图片*).
   * 如有需要，可使用 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[搜索栏]** 按素材名称、标签或 ID 查找。
3. 将鼠标悬停在要下载的素材上，然后选择 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FeDgsKbnQZ5dH2jD0aNKz%2Fsquare-regular.svg?alt=media\&token=8efeae58-5a9b-4e79-8fe4-1226db977aba) **\[未选中复选框]** → ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-06e12321258e7eb7ac63ef7e73640b29fcf2baad%2Fcff634f1183ca82d3b56ab55dd636140372687d8dbc6520872cdbe5010347326.svg?alt=media) **\[CSV]**.
   * 如有需要，如果您想批量下载素材，请在顶部筛选栏下方选择 **全选** → ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-06e12321258e7eb7ac63ef7e73640b29fcf2baad%2Fcff634f1183ca82d3b56ab55dd636140372687d8dbc6520872cdbe5010347326.svg?alt=media) **\[CSV]**.

## 下载图片或视频素材

从 *素材* 页面上，您可以下载以下内容的原始版本： *图片* 或 *视频* 素材。

1. 在右上角，选择 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-b3ee5769241ce1575e4aff7d716b98c9937267eb%2F845c18aa59443d6b239132358fa67d4ae4df3cf4399ec037b8348bfa2e88c1bc.svg?alt=media) **\[列表视图]**.
2. 在顶部筛选栏中，选择 **图片** 或 **视频**.
3. 将鼠标悬停在要下载的素材上，然后选择 ![](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-5a85ab28098ee50ab9b071bbdbbffa24d4fab327%2Fdfc9e3774c247872fad291a1838ba2a1d55d0007aae4628c1932e8e5a21fbf7a.svg?alt=media) **\[下载]**.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/platform-features/marketing-content/brand-assets/download-a-brand-asset.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.