> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/impactcom-mobile-app/mobile-app-reporting/performance-by-brand-report-for-the-mobile-app.md).
# 移动应用中的按品牌效果报告
该 *按品牌划分的表现* 报告列出了在指定时间段内，你为之带来潜在客户和转化的品牌。
#### 管理报告
1. 从屏幕底部的导航栏中，选择  **\[报告]**.
2. 在 *报告* 部分中，选择 **按品牌划分的表现**.
3. 在右上角，选择日期  **\[下拉菜单]** 以选择你的表现数据的日期范围。
4. 在右上角，选择  **\[筛选]** 以筛选你要查看的数据。
* 查看 *筛选参考表* 以下以获取更多信息。
筛选参考表
| 筛选 | 说明 |
| ---- | ---------------------------------------------------------------------------------------- |
| 排序方式 | 按字母顺序对品牌名称排序。 |
| 品牌 | 通过选择相关选项来筛选与特定品牌相关的表现数据  **\[复选框]**. |
5. 查看你的表现数据明细。选择  **\[展开]** 品牌旁边的按钮，以打开表现指标的详细视图。
* 请参阅 *报告数据列说明* 以了解更多信息。
报告数据列说明
| 指标 | 说明 |
| ------ | ------------------------------ |
| 展示次数 | 你的广告内容向用户展示的次数。 |
| 点击 | 用户通过你的广告链接访问该品牌着陆页的次数。 |
| 动作 | 你带来的转化次数，不包括品牌撤销的任何转化。 |
| 销售额 | 你为该品牌创造的总收入价值。 |
| 动作收益 | 因你带来的操作而支付给你的佣金金额。 |
| 其他收益 | 因绩效奖金、补偿费用或版位费用支付给你的任何额外成本。 |
| 总收益 | 你的总和 *操作成本，* *点击成本*，以及 *其他成本*. |
| 每次点击收益 | 每次带来点击所赚取的平均佣金金额。 |
---
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