> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/zh/ni-xiang-liao-jie-shen-me/impactcom-mobile-app/mobile-app-reporting/performance-by-brand-report-for-the-mobile-app.md).

# 移动应用中的按品牌绩效报告

该 *按品牌划分的表现* 该报告列出了在指定时间段内您推动了潜在客户和转化的品牌。

## 管理报告

1. 从屏幕底部的导航栏中，选择 ![Reports](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-1425865942cf33b5d7c46072459dc76e44d37fe8%2F0699fd8327d9458deb32c35f5d6608740cf7bdba42106c05b1bb9d5e634bfae2.svg?alt=media) **\[报告]**.
2. 在 *报告* 部分中，选择 **按品牌划分的表现**.
3. 在右上角，选择日期 ![Drop-down menu](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FcPa68OltbIaD3QiiS0J4%2FDrop-down.svg?alt=media\&token=db083c4f-c5aa-47e3-91ab-9a2b9a2152ea) **\[下拉菜单]** 以选择您的表现数据日期范围。
4. 在右上角，选择 ![Filter](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-7cfd25b971c29a0610f2e298c20fbd9fd30ae9e6%2Fb9fc56922a355ba3112ddf49588fbe3cb2030c765ff244dd14a06eda4c9bf555.svg?alt=media) **\[筛选器]** 以筛选您要查看的数据。
   * 详情请参见 *筛选参考表* 下方。

<details>

<summary>筛选参考表</summary>

| 筛选器  | 说明                                                                                                                                                                                                                                                                                             |
| ---- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 排序方式 | 按字母顺序对品牌名称排序。                                                                                                                                                                                                                                                                                  |
| 品牌   | 通过选择相应的 ![Check boxes](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-d2954616dc486c3e12c9211e20ff376bda0ab1af%2F7586e04e82e7c7203e5c82320dd417f8ac564cae5035024fdf0eb2ed017e6376.svg?alt=media) **\[复选框]**. |

</details>

5. 查看您的表现数据明细。选择 ![Expand](https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-6104f36947b882897acb25b42d057dee1ebd572a%2F80d3875a58861553d70eb3df7d72c3e6820128c3d4212b3bb623e44832b6ee2c.svg?alt=media) **\[展开]** 品牌旁边的以打开表现指标的详细视图。
   * 详情请参见 *报告数据列参考* 下方。

<details>

<summary>报告数据列参考</summary>

| 指标     | 说明                            |
| ------ | ----------------------------- |
| 展示次数   | 您的广告内容向用户展示的次数。               |
| 点击次数   | 用户点击您的广告链接并进入品牌落地页的次数。        |
| 操作     | 您带来的转化次数，不包括被品牌撤销的部分。         |
| 销售金额   | 您为该品牌带来的总收入金额。                |
| 操作佣金   | 因您带来的操作而支付给您的佣金金额。            |
| 其他收益   | 因绩效奖金、补偿费用或投放费用支付给您的任何额外费用。   |
| 总收益    | 您的总和 *操作成本，* *点击成本*，并 *其他成本*. |
| 每次点击收益 | 每次带来点击所赚取的平均佣金金额。             |

</details>

<div data-with-frame="true"><figure><img src="https://1152657667-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2FDkVoITjXALVwMiECUmBT%2FtempFileForShare_20260218-122230.jpg?alt=media&amp;token=f5a9fa3f-cbda-4532-807f-db32f1552bbc" alt="Performance by Brand report with an expanded brand" width="375"><figcaption></figcaption></figure></div>


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