Track Your Sub-Affiliate Traffic as an Amazon Seller Partner

If you work with sub-affiliate partners, it’s important to set up your tracking links to better understand where your traffic is coming from. This helps you ensure your sub-affiliates are properly credited for the conversions they drive.

What’s different with sub-affiliates

If you rely on a sub-affiliate network to promote your tracking links, you’ll need to use impact.com’s SharedID parameter. Adding this parameter to the end of each link ensures that every conversion driven by your sub-affiliates appears in your impact.com reporting with the corresponding SharedID — giving you full visibility into the partners and platforms that influenced each Amazon purchase.

In Amazon Seller partnerships, avoid using SubID parameters in your tracking links. Doing so may prevent you from getting credit for conversions. Only the SharedID parameter is supported.

1

Generate a tracking link

For detailed steps on generating Amazon Seller tracking links in-app or via API, refer to Create Tracking Links for Seller Programs.

Tip: For higher conversion rates, use Amazon product detail pages as your link destinations. These pages typically perform 20–30% better, and you’ll still get credit if the customer buys a different product from the same brand.

2

Add the SharedID

The following tracking link methods automatically add a SharedID when you populate the relevant field:

• Dashboard widget
• Chrome extension
• Assets screen

To add a SharedID manually via one of the other methods, attach this string to the end of your link before sharing it with sub-affiliates: ?SharedID=<SharedIDValue>

Example: https://stark-industries.sjv.io/c/111111/22222/33344?SharedID=NoahLottYT

Important:

• Per Amazon’s guidelines, avoid using SharedID values tied to individual users or single clicks. Overly unique values—such as those based on user IDs or very small audiences—can violate consumer privacy and hurt attribution.
• Your SharedIDs must be alphanumeric only and under 255 characters. Do not use spaces or special characters (/, &, =, #, ?, +, ', ", %, $, [, ]), as they will break tracking and prevent you from receiving conversion credit.

3

View reporting data

Once your sub-affiliates start driving conversions, you can view the data to see which sub-affiliate is responsible for each conversion. Amazon requires each link with a SharedID to receive at least 10 clicks before the data appears in your impact.com reporting.

View report in-app

1. From the top navigation bar, select Reports → More Reports.
2. From the Category filter next to the search bar, select Performance.
3. Select Seller - Performance by Program.
4. Below the report heading, set the Aggregate Level filter to aa_creative_id instead of the default aa_adgroup_id.

   • This will display the SharedID values in the Creative ID column.
   • For a full breakdown of the report, see the help article Seller - Performance by Program for Partners.

   

Export SharedId data via API

1. Use impact.com’s API to Export a report.
2. In your cURL request, add the following parameter:

https://api.impact.com/Mediapartners/<AccountSID>/ReportExport/seller_perf_by_program
?AGGREGATE_LEVEL=aa_creative_id&START_DATE=2025-05-27&END_DATE=2025-06-10

• This groups the report data by creative_id, which contains the SharedID.

1. Run the export request and locate the JobID in the response.

<Status>QUEUED</Status>
<QueuedUri>/Mediapartners/IRExampleToken1234567890abcde/Jobs/ab12cd34-ef56-7890-ab12-cd34ef567890</QueuedUri>
<ResultUri>/Mediapartners/IRExampleToken1234567890abcde/Jobs/ab12cd34-ef56-7890-ab12-cd34ef567890/Download</ResultUri>
<ReplayUri>/Mediapartners/IRExampleToken1234567890abcde/Jobs/ab12cd34-ef56-7890-ab12-cd34ef567890/Replay</ReplayUri>

1. Use the JobID to Download the Job Result.
2. Open the downloaded file to access your reporting data, including the creative_id and SharedID values.

   • The creative_id follows this standard format: ir_<hashvalue>(LandingPage+partnerID)_s_<SharedIDvalue>

   Example: ir_54321abc9f8d7e6c5b4a3_s_NoahLottYT
3. You can now use your preferred tools (e.g., Excel, Python, Google Sheets, etc.) to extract the SharedID from each string.