# Seller - Performance by Product for Partners
The *Seller - Performance by Product* report shows you how much traffic and revenue you're generating for each brand product on Amazon.
## Manage the report
1. From the top navigation bar, select **Reports \[Drop-down Menu] → More Reports**.
2. From the *Category* filter next to the search bar, select the **Performance** filter.
3. Select [**Seller - Performance by Product**](https://app.impact.com/secure/mediapartner/report/viewReport.report?handle=partner_seller_Perf_by_product).
* You can also pin the report to your top navigation bar by hovering over the row and selecting **Pin**.
4. Below the report heading, filter for the data you want to view. Once you've set the filters you want, select  **\[Search]**.
* Use the icons at the top-right of the page to  **\[Schedule]**,  **\[Download]** the report in PDF, Excel, or CSV format, or  **\[Export]** it via API.
* See the references below to better understand the report.
Filter reference
| Filter | Description |
| ---------------- | -------------------------------------------------------------------------------------- |
| Date Range | Filter data by when it was created. |
| Product category | Limit which products you see by selecting the category they fall under, e.g., *Shoes*. |
Report data column reference
| Column | Amazon Attribute | Description |
| ------------------------ | ------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Product Name | `productName` | The name of the product as listed in the brand's product catalog. |
| Brand | `AdGroupID` | The name of the brand who sells the product. |
| Clicks (DPV) | `attributedDetailPageViewsClicks14d` | Clicks *Detail Page Views (DPV)* refers to the number of times you were credited for driving customers to the brand's product detail pages through ad clicks. |
| Add to Cart Clicks (ATC) | `attributedAddToCartClicks14d` | The number of times you were credited for driving customers to add the brand's products to their carts through ad clicks. |
| Purchases | `AttributedPurchases` | The number of times a customer made a purchase that included at least 1 of the brand's products. Purchases include product rentals and subscriptions. |
| Units Sold | `unitsSold14d` | The total quantity of brand products that customers purchased on Amazon after exposure to your ad. There could be multiple *Units Sold* in a single *Purchase*. |
| Product Sales | `attributedSales14d` | The total sales amount that resulted from you driving product purchases for the program through ad clicks. |
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