Amazon Seller Reporting Explained for Partners

As a partner in an Amazon Seller program, you can access impact.com’s standard range of performance reports in addition to Amazon Seller-specific reports. Unlike the performance reports that contain aggregated metrics and insights, your Amazon Seller reports contain raw data directly from Amazon.

These reports help you identify which products and partners are driving results, so you can fine-tune your promotional strategies and maximize your impact.

What’s different with Amazon Seller reports

When viewing Amazon Seller reports, keep the following considerations in mind:

• Click traffic will only display after the first 10 customer clicks are recorded.

• Conversions will only display after 10 customer clicks are recorded and you drive your first sale.

• There may be a delay of up to 2 days before conversion and traffic data appears.

• Additional tracking parameters (like sharedIDs appended to tracking links) must follow specific formatting rules.

Access your Amazon Seller reports

1. From the top navigation bar, select Reports → More Reports.

2. From the Category filter next to the search bar, select Performance.

   • You should see the following reports:

   

   Report	Description
   Seller — Performance by Program	This report shows you the performance of your Amazon Seller programs and includes metrics like clicks, product detail page views, add-to-carts, product purchases, and sales.
   Seller — Performance by Product	This report shows you the performance of individual products and gives detailed data on impressions, clicks, product sales, and conversion rates per product.

   • To pin your Amazon Seller reports to your top navigation bar for quick access, hover over the row and select Pin.

   • Once you open a report, you can use the icons in the upper-right to [Schedule] the report to be delivered on a specific cadence, [Download] it in PDF, Excel, or CSV format, or [Export] it via API.