Overview by Story Report

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This report helps you analyze how your stories or posts perform across key metrics. Use it to understand which content pieces drive engagement and revenue over specified time periods.

Access the report

This feature is only available with the Trackonomics add-on. Contact support for further information.

1. From the top navigation menu, select Trackonomics.
2. From the drop-down menu, select Overview by Story.

Important: To make full use of this report, you must have impact.com's Publisher Tag installed on your website.

Report data segments

The data in this report is organized into the following sections:

Interactive performance chart

This section features a graph and an interactive metric display.

1. Primary trend graph: This area chart displays the trend of a single metric over your selected date range. The metric shown is controlled by the metric selector buttons located to the right of the graph.
2. Metric selector buttons: These buttons (e.g., Gross Commission, Clicks, Gross Sales) allow you to quickly change the data displayed in the primary trend graph, providing an immediate overview of that metric's performance.

Data table

This set of data is presented in a table that covers data related to a specific post where a user performed the tracked action. Hover over a specific story to view a more detailed breakdown, then select View Report. For more information, see Overview by Story Detail Report. Refer to the Data point reference table for more information on these data points.

Data point reference table

Data point	Description
Title	The title of the story or post where the tracked action (e.g., click or conversion) occurred.
Published On	The date the story or post was originally published.
Author	The author associated with the story or post.
Clicks	The number of times impact.com tracked users clicking your affiliate links. This includes both unique and repeat clicks and helps measure traffic and engagement.
Conversion Rate (CR)	The percentage of clicks that led to a successful, valid conversion (sale or lead). This metric helps gauge how well your traffic converts into actions.
Effective Cost Per Click (eCPC)	The average commission earned per click, calculated by dividing your total commission earnings by the total clicks you generate.
Gross Commission	The total commission for all valid actions (approved conversions only), before any deductions like adjustments. This amount reflects what you would earn if no reversals or clawbacks occurred.
Gross Sales	The total value of validated sales (e.g., product purchases) that were not canceled or refunded. This metric reflects revenue driven by the story.