# Overview by Story Detail Report

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**Note:** Access to this report requires the Trackonomics add-on. A version of this feature is also available for free with Trackonomics Essentials. For information about the add-on, please [contact support](mailto:trackonomics.support@impact.com). To activate Essentials, [visit this page](https://impact.com/trackonomics-essentials/).
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This article covers the *Trackonomics: Overview by Story* report, a drill-down of [Overview by Story](/partner/what-would-you-like-to-learn-about/platform-features/trackonomics/trackonomics-reports/overview-by-story-report.md). Use this report when you need to review 1 story or post in detail. It shows key metrics, performance trends over time, and the products sold through that story.

### Access the report

1. From the top navigation menu, select **Trackonomics →** [**Overview by Story**](https://app.impact.com/secure/mediapartner/fr/publisher-pro/performancebystory.ihtml).
2. Select the date range you want to review.
3. From the report table below the *Overview* graph, find the story you want to analyze.
4. In the story's row, select **View Report**.

<details>

<summary>Other actions you can take</summary>

After the detail report opens, you can use the actions in the top-right area to manage or share the report.

* Select ![](/files/JTJP19zMBBzBYHFHY03j) **\[Email]** to send the report by email.
* Select <img src="/files/6Kbf4i9l6wcSb0JBoseh" alt="" data-size="line"> **\[Schedule]** to set up recurring delivery.
* Select ![](/files/9ttQa3XLKJGCnAmGXuq6) **\[Download]** to download the full report or available sections.
  * Hover over a specific report section to select ![](/files/9ttQa3XLKJGCnAmGXuq6) **\[Download]** and download that section, if available.
  * Hover over a specific report section to select ![](/files/gssUjMjKsco2EHvkNsY1) **\[Export]** and export that section through the API, if available.

</details>

### Report sections

The *Trackonomics: Overview by Story* report includes these sections:

<details>

<summary>Page info</summary>

This section displays the basic details for the story you are analyzing.

<div data-with-frame="true"><figure><img src="/files/1SdwGGywxXsV4xexSmdJ" alt="" width="563"><figcaption></figcaption></figure></div>

<table><thead><tr><th width="319.8515625">Column</th><th>Description</th></tr></thead><tbody><tr><td>Page Title</td><td>The title of the story.</td></tr><tr><td>Page URL</td><td>The direct URL of the story.</td></tr><tr><td>Page Image</td><td>The primary image associated with the story.</td></tr><tr><td>Page Authors</td><td>The author or authors of the story.</td></tr><tr><td>Page Publication Date</td><td>The date and time the story was published.</td></tr><tr><td>Item Sale Amount</td><td>The total revenue generated from sales attributed to this specific story.</td></tr></tbody></table>

</details>

<details>

<summary>Summary metrics</summary>

This section provides 4 key performance indicators (KPIs) for the story over the selected date range.

<div data-with-frame="true"><figure><img src="/files/Zif2hXbH9IJa5MNZycG7" alt="" width="563"><figcaption></figcaption></figure></div>

<table><thead><tr><th width="329.546875">Metric</th><th>Description</th></tr></thead><tbody><tr><td>Clicks</td><td>The total number of clicks on tracking links within this story.</td></tr><tr><td>Item Sale Amount</td><td>The total revenue from all items sold through this story.</td></tr><tr><td>Commission - Gross</td><td>The total gross commissions earned from sales attributed to this story.</td></tr><tr><td>Earnings Per Click</td><td>The average commission earned for each click originating from this story (Commission ÷ Clicks).</td></tr></tbody></table>

</details>

<details>

<summary>Performance over time</summary>

This interactive line chart visualizes the performance trend of a selected metric over your chosen date range. You can hover over the chart to see data for a specific day.

* **Item Sale Amount**—The total revenue generated from items sold through the selected story during the selected period.
* **Item Quantity**—The total number of items sold through the selected story during the selected period.

<div data-with-frame="true"><figure><img src="/files/jHMqc40n9trkAubgTexX" alt="" width="563"><figcaption></figcaption></figure></div>

</details>

<details>

<summary>Sales dispersion</summary>

This bar chart provides a visual summary of your top-performing products, helping you understand if your story's revenue comes from many different products or is concentrated on just a few.

<div data-with-frame="true"><figure><img src="/files/rIRTBMUyAxTduXcoCEkb" alt="" width="563"><figcaption></figcaption></figure></div>

</details>

<details>

<summary>Product performance</summary>

This table provides the most granular view, listing every individual product sold as a result of clicks from this story.

<div data-with-frame="true"><figure><img src="/files/BjsaNxpLTiS8zYa86MQK" alt="" width="563"><figcaption></figcaption></figure></div>

| Column           | Description                                                           |
| ---------------- | --------------------------------------------------------------------- |
| Advertiser Name  | The name of the brand for whom the product sale was driven.           |
| SKU              | The Stock Keeping Unit or unique product identifier.                  |
| Product Name     | The name of the product that was purchased.                           |
| Item Quantity    | The number of units of the product that were sold in the transaction. |
| Item Sale Amount | The total revenue generated from the sale of that specific product.   |

</details>


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