Overview by Advertiser Report

Upgrade: This feature is available for free with Trackonomics Essentials. To access it, along with a suite of additional tools to grow your program, activate Trackonomics Essentials today.

This report helps you track data according to the brands you're partnered with.

1. In the top navigation menu, select Trackonomics.
2. From the drop-down menu, select Overview by Advertiser.

You can set the currency in the top right if your program works with multiple currencies. You can also select [Download] to download your report in PDF or CSV format or [Email] to send the report via email. Filtering by date range allows you to view data over a specific time frame.

Report data segments

This feature is only available with the Trackonomics add-on. Contact support for further information.

The data in this report is organized into the following sections:

Interactive Performance Chart

This section features two distinct graphs and an interactive metric display.

1. Primary Trend Graph: This area chart displays the trend of a single metric over your selected date range. The metric shown is controlled by the Metric Selector Buttons located directly beneath the graph.
2. Metric Selector Buttons: These buttons (e.g., Commission - Net, Clicks, Sales - Net) allow you to quickly change the data displayed in the Primary Trend Graph above, providing an immediate overview of that metric's performance.
3. Commission Total vs. Clicks Graph: This secondary line graph provides a comparative trend analysis between two key performance indicators: Commission - Total and Clicks . This graph is static and not affected by the Metric Selector Buttons.

This graphed data can be downloaded by selecting [Download] in the top right corner.

Data Table

This set of data is presented in the form of a table and covers a wider comparison of different data for the various advertisers you work with. This table of data can be downloaded by selecting [Download] in the top right corner. These data points include:

Data point reference table

Data Point	Description
Advertiser Name	The name of the advertiser you are partnered with through impact.com.
Commission - Total	The total commission amount attributed to you across all actions (sales, leads, installs, etc.), before any deductions or validation. This total includes all conversions regardless of approval status (e.g., pending, approved, reversed).
Commission - Gross	The total commission amount for all valid actions (approved conversions only), before any deductions like adjustments or partner fees. This amount reflects what you would earn if no reversals or clawbacks occurred.
Commission - Net	The final commission you are owed after action validations (e.g., canceled orders), reversals (e.g., returns or fraud), adjustments and partner or platform fees. This amount is what is actually paid out to you.
Sales - Net	The number of validated sales (e.g., product purchases) that were approved and not canceled or refunded. This metric can be used to measure performance quality and conversion.
Leads - Net	The number of valid leads generated (e.g., form completions, trial sign-ups) after removing duplicates, spam, or invalid entries. This metric reflects actual, qualified lead volume.
Clicks	The number of click-throughs (referrals) generated from your affiliate links tracked via impact.com. Clicks can include unique and repeat clicks, and are useful for measuring traffic volume and link engagement.
Impressions	The total number of views that help measure the reach and visibility of your promotional efforts for a specific advertiser.
Earnings Per Click (EPC)	EPC shows how much you're earning per click driven through your tracking links. Measured over time, this helps compare performance across campaigns or content.
Conversion Rate (CR)	The percentage of clicks that led to a successful, valid conversion (sale or lead). A key metric to gauge how well your traffic is converting into actions.