# Share Tracking Links to Social Media

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You can post [tracking links](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/tracking/tracking-links/create-and-manage-links/create-tracking-links) to your socials or attach them to an image or text you've created. When a user follows the link, they will be directed to the brand's landing page, and credit for driving the click will be attributed to your impact.com account.

Depending on the brand in question, you may also be [permitted to deep link](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/tracking/tracking-links/create-and-manage-links/tracking-links-overview) a tracking link, i.e., use a tracking link to send customers directly to a specific page on the brand's website or app.

#### Share a tracking or vanity link for a specific brand program

1. Follow the steps to [create a tracking link for a specific brand program](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/tracking/tracking-links/create-and-manage-links/create-tracking-links) or to [create a vanity link](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/tracking/tracking-links/create-and-manage-links/create-a-vanity-link).
2. To share the link directly to Facebook, Twitter/X, or via QR code, select the appropriate **social media icon** next to *Share*.
   * If you haven't yet connected your social media properties, see [Connect a Social Media Profile](https://help.impact.com/partner/what-would-you-like-to-learn-about/account-management/account-settings/connect-media-properties/connect-a-social-media-profile).
3. Alternatively, to share the link elsewhere, select anywhere in the tracking link field to copy the link to your clipboard.

   * See the *Best practices* section below for guidelines when posting tracking links.

   <div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-4ffb530576cd252488fc471aef3deb0c347debd9%2Ffd89e307e059933328c9167c02b7e33bd20850e857c493163893ec6f40581b18.jpg?alt=media" alt=""><figcaption></figcaption></figure></div>

   <div data-gb-custom-block data-tag="hint" data-style="warning" class="hint hint-warning"><p><strong>Important:</strong> When creating QR codes, impact.com highly recommends that you select <strong>Download</strong> to download them as they are not saved on the platform.</p></div>

#### Share a tracking link for a specific ad

1. Follow the steps to [get a tracking link for a specific ad](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/tracking/tracking-links/create-and-manage-links/create-tracking-links).
2. Select **Copy Tracking Link**.
   * See the *Best practices* section for guidelines when placing tracking links.

#### Share a tracking link for a specific product

1. Follow the steps to [get a tracking link for a specific product](https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/tracking/tracking-links/create-and-manage-links/create-tracking-links).
2. Select **Copy Tracking Link**.
   * See the *Best practices* section for guidelines when placing tracking links.

#### Best practices

<details>

<summary>Social media guidelines</summary>

Some social media platforms have requirements and restrictions for adding promotional links. For example, YouTube requires you to include the URL protocol (`https://`). Another example is Instagram, where you can't add links within a post.

| Social Media Platform | Guidelines                                                                                                                                                                                                                |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| YouTube               | Include the URL protocol (for example, `https://`) when placing links.                                                                                                                                                    |
| Facebook              | Avoid using generalized short links (like bit.ly).                                                                                                                                                                        |
| Instagram             | Links can only be added to a profile's bio or to story posts.                                                                                                                                                             |
| Pinterest             | Avoid using generalized short links (like bit.ly). Also avoid using tracking links on every Pin.                                                                                                                          |
| LinkedIn              | Do not use white space in links (e.g., `https://www.ACME Corp.com`).                                                                                                                                                      |
| TikTok                | Links can only be added to business accounts with more than 1,000 followers. If you don't meet these requirements, consider linking your Instagram or YouTube account to TikTok and hosting links on those sites instead. |
| Twitter / X           | No special requirements.                                                                                                                                                                                                  |
| Twitch                | No special requirements.                                                                                                                                                                                                  |
| WeChat                | No special requirements.                                                                                                                                                                                                  |
| Weibo                 | No special requirements.                                                                                                                                                                                                  |

</details>

<details>

<summary>Social media character limits</summary>

Some social media platforms will truncate links longer than a certain number of characters. If your links end up being longer than these limits, consider creating a vanity link.

| Social Media Platform | Link Character Limit                                            |
| --------------------- | --------------------------------------------------------------- |
| YouTube               | 40 characters                                                   |
| Facebook              | 19 characters for the domain, 32 characters for the entire link |
| LinkedIn              | 26 characters                                                   |
| Twitter / X           | 23 characters                                                   |

</details>