# Performance by Campaign Report for Creators
The *Performance by Campaign* report shows you a wide range of tracking data broken down according to each campaign. KPIs, like actions, clicks, and more, can all be found here.
#### Access the report
1. From the top navigation bar, select **Reports** → **More Reports**.
2. From the *Category* filter next to the search bar, select **Performance**.
3. Select **Performance by Campaign**.
* You can also pin the report to the top navigation bar by hovering over the row and selecting **Pin**.
4. Below the report title, filter for the data you want to view. Select  **\[Search]** when you have your filters in place.
* View the *Filter reference* table below for more information.
5. Customize the report view and choose between viewing the trend graph, data table, or comparison graph.
{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the drop-down in the upper-right corner, then, choose a specific metric.
2. Alternate between the  **\[Line]**,  **\[Bar]**, and  **\[Treemap]** views by selecting the view icon.
{% endtab %}
{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
Refer to the *Performance data reference table* for more information on each metric.
{% endtab %}
{% tab title="Comparison graph" %}
The comparison graph compares the campaigns of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.
Refer to the *Performance data reference table* for more information on each metric.
1. Select the specific metric from the drop-down in the trend graph.
2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.
* Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select **Graph rows** to compare the selected rows.
4. Select **Clear compare** to clear the trend view.
{% endtab %}
{% endtabs %}
Filter reference
| Filter | Description |
| --------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range |
Filter data by when the metrics were created. You can also compare two periods of time against each other.
You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting \[Unchecked box] compare to {Previous year}.
If you want to pull more than 366 days of data, you will need to create multiple reports.
|
| Brand | Filter by the brands you want to see. |
| Campaign | Filter by the campaigns you want to see. |
| Campaign Status |
Filter by the campaign status:
All — this filter will show all your campaigns, those that are ongoing and those that are done.
Active — this filter will show your ongoing campaigns.
Completed — this filter will show campaigns that have run their course.
|
| Social Platform | Filter data by one or more social platforms. |
| Show |
Add data from a selection of data points. These data points will be added to the data table after you select \[Search].
Data points
Tracking Link: The number of audience members that viewed content.
Last Updated: The number of audience actions taken after seeing your posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more.
Valid From: The total number of unique views that the post has.
|
Performance data reference table
| Data point | Description |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign | The campaign's name. |
| Brand | The brand associated with the campaign. |
| Social Platforms | The number of social networks used per campaign. |
| Posts | The number of unique pieces of content posted by you per social platform. |
| Clicks | The total number of link clicks that took your audience to your partnered brand's landing page for the campaign. |
| Actions | The total number of conversions (e.g., sales or app installs) tracked for a particular campaign. This number excludes any reversed conversions. |
| Sale Amount | The total daily sale amounts for your posts per campaign during the chosen months. |
| Action Earnings | The amount of compensation you receive for driving the traffic that resulted in conversions for the campaign. |
| Flat Fee Compensation |
The set amount of compensation received for completing your campaign tasks.
This compensation is not linked to actions.
|
| Total Earnings | Total earnings are the sum of your action earnings, CPC, and flat fee compensation per campaign. |
| Campaign Status |
The campaign's status. A campaign can be:
Active
Closed
|
| Earnings Per Action | This metric shows you your earnings per action per campaign during the chosen date range. |
| Earnings Per Click | See your total earnings per click (EPC) for your posts per campaign during the chosen months. |
| Conversion Rate | This is calculated as the number of *Actions* divided by the number of *Clicks* and represents the percentage of clicks that result in actions. |
| Average Order Value |
The average order value associated with a campaign.
AOV=Sale Amount divided by Actions
|
| Reversal Rate | View the reversal rate associated with the brand. The reversal rate is the number of reversals divided by the gross number of actions (including reversed actions). |
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# Agent Instructions: Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter:
```
GET https://help.impact.com/partner/what-would-you-like-to-learn-about/platform-features/reporting-for-partners/performance-reports-for-creators/performance-by-campaign-report-for-creators.md?ask=
```
The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
![[Unchecked box]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg)
\[Unchecked box] compare to {Previous year}.![[Search] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg)
\[Search].