# Content & Campaign Performance Report for Creators
The *Content & Campaign Performance* report provides a wide range of tracking data broken down according to social media posts and platforms, program, and campaign. Key Performance Indicators (KPIs), like actions, clicks, engagement, and earnings, can all be found here.
## Access the report
1. From the top navigation bar, select **Reports** → **More Reports**.
2. Search "Content & Campaign Performance" in the search bar.
3. Select the [**Content & Campaign Performance**](https://app.impact.com/secure/mediapartner/report.ihtml?handle=mp_content_campaign_overview) report.
* You can pin the report to the top navigation bar by hovering over the row and selecting**\[Pin]**.
* You can also add the report to your *Favorited list* by selecting  **\[Heart]**.
* Select  **\[More]** → **Add to category** to add the report to a category. From the  **\[Drop-down menu]** select a category, and select **Save**.
## Manage the report
1. Below the report title, filter for the data you want to view.
* View the *Filter reference* table below for more information.
2. You can use the icons at the top-right of the screen to**\[Share]**,  **\[**[**Schedule**](/partner/what-would-you-like-to-learn-about/platform-features/reporting-for-partners/report-management/schedule-a-report-as-a-partner.md)**]**, or**\[Download]** the report.
Filter reference
| Filter | Description |
| --------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range | Filter data by when the metrics were created. Select the date range for which you want to view data. Select  **\[Unchecked box]** **Compare To** if you want to compare your data to previous times. Select **Apply** when you have your date range set. |
| Program | Filter by the programs you want to see. |
| Brand | Filter by the brands you want to see. |
| Social Platform | Filter data by one or more social platforms. |
## View the report
### Summary metrics
At the top of the report, there are 6 rows of summary cards displaying aggregated performance data:
* **Total Earnings:** The total combined earnings generated
* **Affiliate Earnings:** Earnings generated through tracked affiliate links
* **Earnings Per Item:** The average earnings generated per item sold
* **Clicks:** Total number of clicks on tracked content links
* **Conversion Rate:** The percentage of clicks that results in a successful action or sale
* **Sale Amount:** The total gross value of sales generated through the campaigns
Hover over a card and select  **\[More]** to download (in a CSV file, Excel or PDF) the card or get the API link of the card.
Below the summary cards, there is a scrollable carousel highlighting individual high-performing social media posts. Each card features a visual thumbnail of the content; the social media platform and campaign name, and core engagement metrics such as *Views*, *Likes*, *Shares* and *Reach*. Hover over the carousel and select**\[Download]** to download the carousel.
### Review the report breakdown
The report is divided by 4 different reports:
Overview by Post Report
This report shows you a wide range of tracking data for your posts performances.
| Column | Description |
| ----------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Post | Displays a thumbnail of the post. |
| Social Platform | The social platform where the post was posted. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked from the particular post. |
| Clicks | The total number of link clicks that took your audience to the brand's landing page. |
| Earnings per Item | The total amount of earnings earned from the particular post. |
| Conversion Rate | The conversion rate is calculated as the number of *Actions* divided by the number of *Clicks* and represents the percentage of clicks that result in actions. |
| Views | The number of platform users who saw the post at least once. |
| Likes | The number of likes the post received. |
| Shares | The number of times the post was shared. |
| Reach | The number of unique platform users who saw the post at least once. |
| Post Id | The post's unique identifier on the impact.com platform. |
| Post URL | The URL at which the post can be found. Select the URL to open the post in a new tab. |
Overview by Social Platform Report
This report shows you a wide range of tracking data broken down according to each social platform.
| Column | Description |
| ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Social Platform | The social platform associated with the engagement data. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked per social platform. This number excludes any reversed actions. |
| Clicks | The total number of link clicks that took your audience to the Brand's landing page for the social platform. |
| Earnings per Item | The total earnings per item from the social platform. |
| Conversion Rate | The Conversion Rate associated with the Social Platform. This rate is calculated as the number of *Actions* divided by the number of *Clicks* and represents the percentage of clicks that result in actions. |
| Views | The total number of views per social platform. |
| Likes | Total number of likes per social platform. |
| Shares | Total number of shares per social platform. |
| Reach | The total reach per social platform. |
Overview by Program Report
This report shows you a wide range of tracking data associated with a specific program and brand.
| Column | Description |
| ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------------ |
| Program | The name of the program. |
| Brand Logo | The brand's logo. |
| Brand | The name of the brand associated with the program. |
| Actions | The total number of conversions (e.g., sales or app installs) tracked for the particular program. This number excludes any reversed conversions. |
| Clicks | The total number of link clicks that took your audience to your partnered brand's landing page for the program. |
| Earnings per Item | This metric shows you your earnings per conversion (e.g., sales or app installs) per program during the chosen date range. |
| Conversion Rate | This is calculated as the number of *Actions* divided by the number of *Clicks* and represents the percentage of clicks that result in actions. |
| Views | The total number of views your content received for the particular program. |
| Likes | The total number of likes your content received for the particular program. |
| Shares | The total number of shares your content received for the particular program. |
| Reach | The total reach your content received for the particular program. |
Overview by Campaign
This report shows you a wide range of tracking data broken down according to each campaign.
| Column | Description |
| ----------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign Name | The campaign's name. |
| Actions | The total number of conversions (e.g., sales or app installs) tracked for a particular campaign. This number excludes any reversed conversions. |
| Clicks | The total number of link clicks that took your audience to your partnered brand's landing page for the campaign. |
| Earnings per Item | This metric shows you your earnings per conversion (e.g., sales or app installs) per campaign during the chosen date range. |
| Conversion Rate | This is calculated as the number of *Actions* divided by the number of *Clicks* and represents the percentage of clicks that result in actions. |
| Views | The total number of views your content received for the particular campaign. |
| Likes | The total number of likes your content received for the particular campaign. |
| Shares | The total number of shares your content received for the particular campaign. |
| Reach | The total reach your content received for the particular campaign. |
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