# Campaign Performance by Post
The *Campaign Performance by Post report* provides detailed tracking data for individual social posts linked to your campaigns. It includes KPIs such as likes and engagements.
#### Access the report
1. From the left navigation bar, select **Reports**  **\[Drop-down menu]** → **More Reports**.
2. From the *Category* filter next to the search bar, select **Performance**.
3. Select [Campaign Performance by Post](https://app.impact.com/secure/mediapartner/report/viewReport.report?handle=creator_perf_by_post_partner).
4. Below *Campaign Performance by Post*, you can filter for the data you want to view. Select  **\[Search]** when you have the filters in place that you want.
* You can use the icons at the top-right of the page to  **\[Schedule]**, or  **\[Download]** the report (in PDF, Excel, or CSV format).
* View the *Filter reference* below for more information.
#### Access the data
Customize the report view and choose between viewing the trend graph or data table.
{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the  **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between then  **\[Trend Graph]** and  **\[Bar Graph]** views by selecting the view icon.
{% endtab %}
{% tab title="Data table" %}
The data tables display key metrics for each social platform (e.g., Instagram) in a column view, offering comparable numbers over the selected date range.
* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove any of the default columns from the report table using the  **\[Columns]** icon above the table at the top-right.
{% endtab %}
{% endtabs %}
Filter reference
| Filter | Description |
| --------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range | Filter data by when it was created. You can also compare two periods of time against each other. |
| Program | Select the program of which you want to view data. |
| Campaign | Filter by **All** creator campaigns or **No Campaign**. |
| Social Platform |
Select for which social media platforms you want to see data:
All
Facebook
Instagram
N/A
TikTok
Twitch
YouTube
|
Show: Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d9034475259004cc4d724957e37096f4.svg) **\[Search]**.
#### Data points explained
| Filter | Description |
| ----------------- | -------------------------------------------------------------------------------------------------------------------- |
| Handle | The social handle associated with the post. |
| Campaign Id | The campaign's unique identifier on the impact.com platform. |
| Creator Id | The creator's unique identifier on the impact.com platform. |
| Post Id | The post's unique identifier on the impact.com platform. |
| Comments Delta | The number of comments the post received, across your selected time span. |
| Likes Delta | The number of likes that the post received, across your selected time span. |
| Impressions Delta | The number of times that the story or post was featured on unique audience feeds, across your selected time span. |
| Shares Delta | The number of shares for the post. |
| Views Delta | The number of views this video received within the social platform. |
| Reaches Delta | The number of platform users who saw the post at least once, across your selected time span. |
| Engagements Delta | The number of likes, comments, shares, or link clicks (etc.) that the post received, across your selected time span. |
Report data column reference
| Column | Description |
| ---------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign | The campaign for which this post was made. |
| Post URL | The URL at which the post can be found. If you select the post, it will open in a new tab. |
| Create Date | The date on which the post was created. |
| Task Content Type | The type of content creation task assigned. |
| Comments (lifetime) | The number of comments the post received. |
| Engagements (lifetime) | The number of audience actions taken after seeing posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more. |
| Impressions (lifetime) | The number of impressions a post made. |
| Likes (lifetime) | The number of times a post was liked. |
| Reach (lifetime) | The number of platform users who saw the post at least once. |
| Shares (lifetime) | The number of time a post was shared. |
| Views (lifetime) | The number of views this video received within the social platform. |
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